New Football Boot by Hummel

 - Jan 18, 2007
References: pullover.blogspot & firstpullover
Just released by Hummel and exclusively revealed on Footwear Department Manager, Richard Kuchinsky's blog, First Pullover The hummel 8.4 PIO is set to change the way performance sports footwear is viewed.

The 8.4 PIO FGX football boot uses a unique combination of design and technical features to allow a personalized fit for superior performance and presents a strong statement of personal style and character on the field.

Using a revolutionary new smart-foam material, the insole of the 8.4 PIO FGX can be custom molded to a player's feet using heat. Long utilized by professional athletes, and team kinesiologists, custom fit is a key factor in providing maximum surface contact between the foot and boot, ensuring fewer pressure points and better performance and comfort. This is the first time that this technology has been included in a boot available to the mass market.

Aesthetically, this boot makes a strong personal statement and encourages expression of personal character and style. Featuring a laser-etched Monogram Bee logo pattern integrated into the pearl white Goat Skin Leather surface, the resulting visual expresses the key elements of luxury, fashion, and performance unlike any other boot on the field. On a football team, a player's boots are the only opportunity for personal expression, as the rest of the equipment is dictated by the team uniform. The ability make a strong personal expression encourages confidence and mental stability in athletes. Through the unique combination of technology, fit, performance and visual expression the 8.4 PIO FGX supports an athlete's physical and psychological performance needs.