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Nike Joga3 in NYC

 - May 20, 2006   Updated: Apr 21 2011
References: coolhunting
What’s new from Nike?  Soccer Ball Vending Machines!  At Chelsea Piers in NYC, balls are often lost after big goals are scored. Now, the game doesn’t have to stop.  I suppose the machines also cater to impulsive soccer players…

Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.