Nike Joga3 in NYC
References: coolhunting
What’s new from Nike? Soccer Ball Vending Machines! At Chelsea Piers in NYC, balls are often lost after big goals are scored. Now, the game doesn’t have to stop. I suppose the machines also cater to impulsive soccer players…
Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.
Implications - Vending machines have traditionally been used to dispense candy bars and other sweets, but innovative companies such as Nike are re-imagining this traditional machine. By filling up a vending machine with a product, businesses not only create buzz, but they also cut down on the cost of running and operating a retail store location. This is an ingenious idea that many brands should take note of.
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