The top August 2015 youth trends showcase a variety of innovations that are defining the ways in which young millennials and generation z will experience culture.
Many ad campaigns are casting kids and teens, as showcased in the child-starring Microsoft software ad, in an effort to inspire emotional connectivity in the viewer, especially young parents.
Highlighting increasing parental concern around providing an adequate amount of fruits and vegetables, kid-targeted smoothies seek to replace soda and fruit cocktails with high sugar content.
Pointing to the potential future of education facilities, japanese architecture firms Hibino Sekkei and Youji no Shiro collaborated to design a stunning school campus that includes a courtyard that becomes a splash pad when it rains.
The top August 2015 youth trends highlight a shift in understanding in regards to everything from technology to marketing and advertising.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
