Many instances that should be fun dating events are often turned into stressful situations that are filled with the pressure of trying to make a good first impression. In order to get people to lighten up, Mini Wheats put together a speed dating event where kids were totally in control.
One female dater was given an ear piece so that she could hear the directions given to her by kids in a nearby room. Some of the outrageous things the kids had her do included stuffing pencils up her nose and and interrupting a date to walk her imaginary pet. All of this ties in to the brand's 'Feed Your Inner Kidult' initiative.
Kellogg Canada also released the equally hilarious 'Kids Secretly Control a Fitness Class,' which also reminds people to lighten up and find their inner "kidult."
Why This Trend Is Growing
- Kid-directed Events
- Opportunity for businesses to create interactive events where children are in control, injecting fun and spontaneity into traditionally adult-focused activities.
- Stress-free Dating Experiences
- Creating dating events that alleviate the pressures of making a good first impression by involving children to bring a sense of playfulness and laughter.
- Embracing the Inner Kidult
- Promoting the concept of 'kidult' through events that encourage adults to let loose, have fun, and embrace their inner child.
Industries Being Reshaped
- Event Planning
- Event planners can incorporate the concept of Kid-Directed Events and create unique experiences that cater to adults and children alike.
- Dating Services
- Dating service providers can consider organizing stress-free dating experiences that involve children, making the process more lighthearted and enjoyable.
- Branding and Marketing
- Brands and marketers can tap into the 'kidult' trend and develop campaigns or events that encourage adults to embrace their inner child and experience playful moments.
