The lyrics to Supertramp's 'The Logical Song' inspired the new HP Sprout Commercial, a minute-long film titled 'Jane.'
In this HP Sprout Commercial, Jane grows from a wonder-filled child to a woman who is, as the song says, "clinical, intellectual, cynical." She loses her creative, rebellious streak and falls into a dissatisfying corporate life. The spirit of youth is brought full-circle when Jane uses HP's Sprout software as well as a keepsake from her own childhood to help her young daughter create a whimsical butterfly mask. The plot line of the HP Sprout Commercial follows the lyrics of the song, which are emphasized in a haunting cover by the children's choir from the Silverlake Conservatory of Music in Los Angeles.
The HP Sprout Commercial tells a story with lyrics and images, while seamlessly incorporating a product into the spirit of the film and song. It's a beautiful take on a timeless advertising concept.