There are personalized picture books and then there is 'The Little Boy/Girl Who Lost His/Her Name' by Lost My Name. This company has spawned an empire in a short period of time by creating highly customized children's stories that revolve specifically around their name. Lost My Name isn't just filled with their own individual names, the names themselves direct the narrative to create a unique story each time.
As Fast Co Create puts it, "Depending how you look at it, the Lost My Name team has either created one artful book or 53,849." In order for such customization to take place, co-founder Asi Sharabi says, "There are tens of thousands of lines of code behind every book we deliver." Lost My Name embraces the idea that everyone wants to feel unique and special.
Why This Trend Is Growing
- Personalized Storytelling
- The trend of highly customized children's stories that revolve specifically around their name creates opportunities for increased engagement and market differentiation for companies.
- Tech-infused Customization
- Clever usage of digital technology and coding allows companies to create multiple customized versions without heavy manual labor, leading to opportunities in the edtech space for personalized learning.
- Narrative-driven Consumer Products
- Creating a unique story for the consumer can increase brand engagement, loyalty and word-of-mouth advertising, leading to opportunities for innovative marketing campaigns and product offerings in various industries.
Industries Being Reshaped
- Children's Publishing
- The trend of personalized custom storybooks that revolve around the child's name presents opportunities for businesses in the Children's Publishing industry to create and offer highly customized, unique products.
- Digital Printing & Publishing
- Innovative use of digital technology and printing could offer highly customized children's books with lower production costs, leading to opportunities for businesses in the digital printing and publishing space.
- Edtech
- Personalized learning solutions could be developed based on customized reading materials and stories for students, creating new opportunities in the edtech industry for companies who wish to emerge as leaders in personalized education.
