There are personalized picture books and then there is 'The Little Boy/Girl Who Lost His/Her Name' by Lost My Name. This company has spawned an empire in a short period of time by creating highly customized children's stories that revolve specifically around their name. Lost My Name isn't just filled with their own individual names, the names themselves direct the narrative to create a unique story each time.
As Fast Co Create puts it, "Depending how you look at it, the Lost My Name team has either created one artful book or 53,849." In order for such customization to take place, co-founder Asi Sharabi says, "There are tens of thousands of lines of code behind every book we deliver." Lost My Name embraces the idea that everyone wants to feel unique and special.