From Vibrant Circus Shoots to Gymnastic Lookbooks

 - Mar 16, 2012
The fashion industry is as competitive today as it has ever been, with the concept of street fashion creating a higher demand for more interesting, personable collections and photo shoots. Thus, designers are pushed to include more kitschy elements in their offerings, such as hyper-colorful collections or even acrobatic editorials.

There are many examples of the latter, such as the Elle 'Dynamism in Motion' shoot featuring extreme athleticism or the Mariaelisa Duque Circus series, which showcases contortionists as models. This booming pattern of acrobatic editorials not only adds extra interest to fashion lines, but places emphasis on a more modern idea of beauty that involves more strength than frailty; more power than docility.

Ultimately, acrobatic editorials are a great way to make a collection memorable and interesting.