Acrobatic Ninja Art

'Air Hijackers' by Dani Shimoni is the sort of shoot that makes me wish I'd continued with gymnastics as a tot. The black-and-white shoot follows two acrobatic dancers jumping around in black masks, leggings and even short tutus. While these models' movements are a beautiful art all their own, the way Shimoni has captured them is special as well.

See more shots from 'Air Hijackers' by Dani Shimoni above.

Implications - The ninja for youth consumers represents a character that lives on the fringe and does not follow a traditional lifestyle. This demographic prizes an unconventional lifestyle that is altogether different from that of their parents. Companies need to be mindful of this fact in order to form a meaningful connection with this group.