Bulbs are silently but steadily leading their revolution against their decades-long ruler: the light. Unhappy with their conventional life and their restricted purpose, they have found new and innovative ways to flash their smooth design and to advance their functions.
Embracing an eco-conscience and experimenting on their form were the first steps. Then came art, alternative functions and even multifunctionality; and now, with a heightened self-esteem, the sky is the limit for good old light bulbs.
SCORE
4.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 43%
Freshness 8%
