Technology is pushing us toward new, more environmentally-friendly lighting choices. People are drawn to choices like LEDs which use less power than compact fluorescent lights. They can also be tuned to give off different colors and contains no mercury.
Frog Design thinks that the shape of existing light bulbs works just fine and allows people to change without the stigma of buying into some new, "better" product. The Frog Design concept here shows a standard-shaped bulb with a delicate foliage pattern.