The Pharox LED bulb is the first to offer the warm, soft white light comparable to a 40W regular bulb. But it's the green alternative. It can last up to 35 years! It has no mercury - unlike current CFL bulbs and it emits 90 percent fewer emissions. From the looks you can tell that there will be no compatibility issues with light fixtures.
Implications - Today's consumer culture is one that is worried about the sustainability of the products they purchase. Companies can capitalize on the desire of consumers to purchase 'green' products by developing eco-friendly alternatives for standard, everyday objects. By providing the public with other options, companies show their commitment to a better world through safer products.