Getting WiFi in a home or business can be a frustrating and expensive proposition. Either you break your shins and knees crawling around an attic, or hire someone to do the crawling around for you.
This concept router would make it easy is pi to set up a great network. The Orb takes advantage of a light bulb location for it's power and there are no cables.
Implications - People who do not fully understand technology prefer products that require minimal understanding and set up. This way, they do not get frustrated with the process. Ideas like the Orb Concept Router are intelligent as they are easy to use and do not require extensive expertise.