Just four months after my first Berlin Cluster, so many exciting things have happened in the German capital, I felt it was time for an update.
This cluster on modern innovations from Berlin include body mod-inspired shop openings, catwalk battles,‘wall inspired beds' and many other innovative things in art, fashion and design.
Berlin offers many unique opportunities for interesting experiences such as sleeping in coffins or urban bathing. Increasingly, celebrities, including Angelina Jolie and Brad Pitt, are drawn to the city as well, proving that Berlin is one of the hottest cities in Europe these days.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 27%
Freshness 8%
