We’ve seen tattoos and tattoo-inspired designs on haute couture catwalks, proving that body modification has moved out of the underground and into the mainstream. Now Wildcat is using couture to promote their body piercing jewelry.
In their 2009 campaign, “The Pioneer of Body Piercing,” Wildcat dressed models in couture clothing to show body piercings in a more upscale light. The March 2009 Berlin shoot was staged in an S & M-inspired studio, complete with cages. Photographers Marc Soho and Mark Quiel captured the images for the Wildcat campaign.
What Makes This Trend Stand Out
- Mainstream Body Modification
- The increasing visibility of body modification in high fashion presents opportunities for innovative products and services that cater to a wider audience.
- Upscale Body Piercing Jewelry
- The combination of couture fashion and body piercing jewelry opens up new markets and possibilities for luxury body jewelry brands.
- Alternative Fashion Exploration
- The use of alternative fashion elements in mainstream campaigns creates opportunities for designers and brands to explore new creative directions.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can capitalize on the growing acceptance of body modification by offering a wider range of clothing and accessories that cater to individuals with piercings and tattoos.
- Jewelry Manufacturing
- The demand for upscale body piercing jewelry presents opportunities for jewelry manufacturers to create innovative and high-quality pieces that appeal to a fashion-forward audience.
- Creative Advertising
- Brands and advertising agencies can explore unconventional and edgy concepts to reach consumers who are interested in alternative fashion and body modification.
