An absolute safety-inspiring shape, the cocoon stirs mystery along with its soothing sheltering character. It is the form we assume when curling alone in bed; then we wake up rejuvenated, ready to face a brand new day, a butterfly-like transformation.
These are the qualities that designers and architects aspire to adopt and expose with their numerous creations. Houses, furniture, apparel, and even cars have assumed the cocoon outline for its alluring curves and the sense of protection it generously emits. They all assume the eye-catching shape and aim to reproduce that magical sense of the butterfly effect.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 44%
Freshness 8%
