Face masks are being redesigned to suit cold weather-specific needs
Trend - Face masks better suited for winter weather are on the rise as the ongoing pandemic has left people all over the world needing to wear PPE to keep themselves and others safe. These products include everything from extra insulation to better airflow to avoid glasses fogging up in the cold.
Insight - Despite large strides in vaccine development, people around the world have come to the realization that the COVID-19 pandemic will continue for longer than they originally expected. Thus, consumers are more likely to invest in safety measures, rather than spending what they need to to protect themselves in the short-term.
Insight - Despite large strides in vaccine development, people around the world have come to the realization that the COVID-19 pandemic will continue for longer than they originally expected. Thus, consumers are more likely to invest in safety measures, rather than spending what they need to to protect themselves in the short-term.
Workshop Question - How is your brand prioritizing long-term customer or employee safety?
Trend Themes
1. Winter-specific Face Masks - With the pandemic expected to continue for a while, the rise of winter-specific face masks presents a disruption in the market for face PPEs.
2. Multi-functionality - The need for comfort and functionality is driving the design of new face masks, presenting an opportunity for businesses that can incorporate such features.
3. Mask Accessories - Mask holders and straps are becoming important accessories, allowing for enhanced convenience and comfort, leading to opportunities for product innovation and design.
Industry Implications
1. Fashion & Accessories - As face masks become more of a long-term necessity rather than a short-term trend, there is an opportunity for fashion and accessory brands to innovate their winter mask designs.
2. Healthcare - Healthcare professionals need PPEs that can keep them safe while on the job. This new market has helped highlight the need for more safety innovations from the healthcare sector.
3. Outdoor Gear - As consumers continue to look for products that keep them safe outdoors, outdoor gear can meet this demand with the rise of winter-specific face masks and warmer PPEs.
