Virtual home repair videos and services become more popular
Trend - The COVID-19 pandemic has brought on a greater need for virtual services, including in the home repair and renovations industry. Instead of paying businesses to come to their homes, customers are now paying for their virtual guidance instead.
Insight - The DIY industry has grown rapidly in the past several months as the ongoing pandemic has led to services being delayed and shut down, and also due to people using DIY as a way to pass the time. Brands that help facilitate these projects are well prepared for future pandemic-related restrictions.
Insight - The DIY industry has grown rapidly in the past several months as the ongoing pandemic has led to services being delayed and shut down, and also due to people using DIY as a way to pass the time. Brands that help facilitate these projects are well prepared for future pandemic-related restrictions.
Workshop Question - How is your brand adapting to the constantly adapting pandemic restrictions?
Trend Themes
1. Virtual Services - The COVID-19 pandemic has led to a greater need for virtual services, including in home renovation industry. Brands that help facilitate DIY projects are well prepared for future pandemic-related restrictions.
2. Expert-led Virtual Tutorials - Recognizing growing consumer desires for expert-led virtual tutorials, brands like Lee Valley Tools and Byggmaxx share interactive and engaging programming, encouraging creativity while spotlighting their products.
3. Remote Assistance and Livestreaming Platforms - Platforms like Plunjr allow for remote assistance from professionals without the need to be physically present, making home DIY projects more accessible to consumers while ensuring their safety.
Industry Implications
1. DIY Home Improvement - As the DIY industry grows rapidly due to the COVID-19 pandemic, brands in the home renovation and home improvement industry can better facilitate this growth through virtual tutorials, remote assistance platforms, and expert-led programming.
2. Retail Industry - Retailers can leverage virtual services and expert-led programming to improve customer experience and drive sales, making it easier for customers to shop for and complete DIY home improvement projects.
3. Plumbing Industry - The plumbing industry can adopt platforms like Plunjr to make remote assistance more accessible to customers, improving the customer experience and making it safer and more affordable for customers to tackle plumbing issues.
4 Featured, 26 Examples:
107,626 Total Clicks
Date Range:
Aug 20 — Aug 21
Trending:
Average
Consumer Insight Topics:
