Category
Lifestyle
Assisted Choices
Trend cluster
Category
UV
Patch
Brands are creating UV patches to provide easy sun protection on the go.
5.2
Trend score
Trend
What is the UV Patch trend?
UV Patch: Ultraviolet (UV) patches are small stickers or patches that change color when exposed to ultraviolet radiation. These patches help consumers monitor their UV exposure and take appropriate measures to protect their skin from the harmful effects of the sun.
Insight
The consumer insight behind the UV Patch trend
Consumers who spend significant time outdoors, especially those who work under the hot sun, often want products with cooling and sun-protecting properties. Consumers typically desire UV patches to enhance their sun protection measures and tailor them to their needs. Additionally, those with varying levels of sensitivity to UV radiation can look to UV patches to understand how their skin reacts to the sun, allowing them to take the precautions necessary to avoid sun-related complications.
Trend themes
Themes within the UV Patch trend
Three behaviours holding the trend together01
Smart UV Detection
SPOTMYUV's smart sticker alerts when sunscreen needs to be reapplied, ensuring continuous protection from UV rays.
02
Targeted Sun Protection
Sun Patch's sun protection patches provide targeted protection to specific areas of the body, guarding against harmful UV rays.
03
Cooling UV Shield
IOPE's 'UV Shield Outdoor Sun Patch' not only protects from UV rays but also keeps the skin cool with its innovative Cooling UV Shield Complex™ hydrogel.
Industry implications
What the UV Patch trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Brands in the health and wellness industry can explore the use of UV patches to enhance sun protection and monitor UV exposure.
For
Beauty and Skincare
The beauty and skincare industry can incorporate sun protection patches into their product offerings to provide innovative and targeted solutions for UV protection.
For
Outdoor and Recreation
The outdoor and recreation industry can leverage UV patches to promote safety and protection for individuals engaging in outdoor activities under the sun.
Workshop question
How could your brand transform traditional products using scientific research?
Trend signals
Trend signals for UV Patch
Trend score 5.2 out of 10, from popularity 71%, activity 66%, freshness 19%.
Popularity71%
Activity66%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the UV Patch trend
5 featured examples from Apr 13, 2021 to Nov 21, 2023CategoryLifestyle
Sun Protection Patches
Sun Patch Protects Targeted Areas from Harmful UV Rays
Sun protection patches present opportunities for companies in the skincare industry to personalize offerings and adopt a sustainable approach.
CategoryFashion
Transparent UV Protection Patches
The NAKED SunShield Peptide Patch Blocks UVA and UVB Rays
FRANZ Skincare's NAKED SunShield Peptide Patch is a super-thin, transparent UV protection patch with the ability to block out 99.9% of UVB and 98.1% of UVA rays.
CategoryLifestyle
Sun Care Stickers
SPOTMYUV Alerts When Sunscreen Should Be Reapplied
The cosmetics and skincare industry can leverage wearable UV technology to develop new and effective products.
CategoryLifestyle
Kid-Friendly UV Patches
Natural Patch's 'SunnyPatch' Keeps Kids Safe From Harmful Sun Rays
Childcare providers and parents alike can benefit from UV-monitoring gadgets that help protect children from harmful sun rays.
CategoryFashion
Cooling UV Patches
IOPE's 'UV Shield Outdoor Sun Patch' Cools and Protects from the Sun
The skin care industry can expand into developing advanced UV protection products with added benefits of being breathable, long lasting and easily applicable.
