Tailgate parties in North America are adapted because of the ongoing pandemic
Trend - The North American tailgate party is changing because of continued stay-at-home orders, and brands are helping to lead the way in this process. Everything from virtual tailgates to tailgate-themed deliveries are being offered so people can safely celebrate.
Insight - As people continue to deal with the rules in place because of the COVID-19 pandemic, they're feeling a longing for their pre-pandemic lifestyles. Craving a sense of normalcy, consumers are turning to brands that prioritize both their safety and the hobbies and activities they miss.
Insight - As people continue to deal with the rules in place because of the COVID-19 pandemic, they're feeling a longing for their pre-pandemic lifestyles. Craving a sense of normalcy, consumers are turning to brands that prioritize both their safety and the hobbies and activities they miss.
Workshop Question - How is your brand balancing normalcy with safety?
4 Featured, 34 Examples:
16,266 Total Clicks
Date Range:
Sep 20 — Jan 21
Trending:
This Month and Average
Consumer Insight Topics:
