Tailgate parties in North America are adapted because of the ongoing pandemic
Trend - The North American tailgate party is changing because of continued stay-at-home orders, and brands are helping to lead the way in this process. Everything from virtual tailgates to tailgate-themed deliveries are being offered so people can safely celebrate.
Insight - As people continue to deal with the rules in place because of the COVID-19 pandemic, they're feeling a longing for their pre-pandemic lifestyles. Craving a sense of normalcy, consumers are turning to brands that prioritize both their safety and the hobbies and activities they miss.
Insight - As people continue to deal with the rules in place because of the COVID-19 pandemic, they're feeling a longing for their pre-pandemic lifestyles. Craving a sense of normalcy, consumers are turning to brands that prioritize both their safety and the hobbies and activities they miss.
Workshop Question - How is your brand balancing normalcy with safety?
Trend Themes
1. Virtual Tailgate Events - Virtual events are taking the place of traditional tailgating, offering sponsors the ability to make unique and themed experiences for viewers from anywhere.
2. At-home Tailgate Deliveries - Food delivery companies and restaurants are adapting to satisfy a growing demand for game day-themed meals and snacks, offering easy options for those seeking a taste of normalcy and comfort while watching games from home.
3. Mobile Tailgate Parties - Brands are using experiential and interactive marketing strategies by offering unique and customized experiences, often delivered to consumers' doorsteps as they adopt creative ways to engage with customers.
Industry Implications
1. Food and Beverage - Food and beverage companies are innovating around game day events by offering themed menus, tailgate packaged products, delivery and pickup options.
2. Marketing and Advertising - The pandemic has led to changes in marketing and advertising strategies, with brands having to shift to more digital marketing techniques, from virtual events to interactive campaigns and personalization to reach customers.
3. Sports and Entertainment - As the pandemic alters the way people consume sports, stakeholders in sports and entertainment are adapting to new realities by pivoting to digital experiences and tailoring their offerings to the changing expectations of audiences.
7 Featured, 57 Examples:
55,260 Total Clicks
Date Range:
Nov 20 — Jan 22
Trending:
Average
Consumer Insight Topics:
