The TIk Tok tailgate event is a pre-curser to this year's Super Bowl, and features musical act, Miley Cyrus as the headliner. In light of the pandemic, brands are coming together to show their support for healthcare workers in any way they can. This exclusive tailgate event is another example, as it was made for 7,500 vaccinated healthcare workers.
Exclusive content will be streamable through the app for those invited. It will feature two hours of pre-game content, including musical acts, Tik Tok content creators, cooking segments and other forms of creative engagement. The exciting event is just one of the many branded examples of how businesses are leveraging the hype surrounding the Super Bowl.
Image Credit: NFL/TikTok
Key Themes Behind This Trend
- Virtual Tailgate Events
- The pandemic has made businesses rethink traditional forms of events by showcasing exclusive content virtually.
- Branded Events
- Brands are creating unique events to market products while showing support for healthcare workers.
- Creative Engagement
- Businesses are incorporating various forms of entertainment to keep their audience engaged and connected virtually.
Where This Applies
- Entertainment
- Entertainment companies can leverage virtual events and partner with brands to reach a wider audience and create new revenue streams.
- Healthcare
- Healthcare organizations can partner with brands to create events that show appreciation for healthcare workers while providing a much-needed break from the pandemic.
- Sports
- Sports teams can leverage virtual events to create revenue streams with exclusive content while keeping fans engaged during the pandemic.
