The TIk Tok tailgate event is a pre-curser to this year's Super Bowl, and features musical act, Miley Cyrus as the headliner. In light of the pandemic, brands are coming together to show their support for healthcare workers in any way they can. This exclusive tailgate event is another example, as it was made for 7,500 vaccinated healthcare workers.
Exclusive content will be streamable through the app for those invited. It will feature two hours of pre-game content, including musical acts, Tik Tok content creators, cooking segments and other forms of creative engagement. The exciting event is just one of the many branded examples of how businesses are leveraging the hype surrounding the Super Bowl.
Image Credit: NFL/TikTok