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Paranoia Fashion

Pollution and gas masks go from protective wear to fashion statements

Implications - As our society becomes increasingly paranoid, could this safety accessory become a ubiquitously worn fashion item in the future? While we don’t see full-on gas masks on the streets yet, many people in Asia are already wearing face masks to protect themselves from pollution or to guard against spreading germs.

SCORE 5.4

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6 Examples, 0 Related: 119,819 Total Clicks

Date Range: Dec 05 - Sep 08

Trending: V. Hot

Consumer Insight Topics: Fashion Lifestyle Health

Featured Examples

Arresting Attire - TG Military Clothing Makes You Salute

SCORE 6.3

Warm 12,393 Clicks Pub: Dec 5, 05

Arresting Attire

TG Military Clothing Makes You Salute

TG Clothing has launched a hot military inspired uniform dress. The outfit takes the concept of military fashion to a daringly attractive level. The TH Military outfits themselves are hot and futuristic,… [More]

Gas Mask Fashion - Aitor Throup's Strange Suit

SCORE 6.2

Warm 37,930 Clicks Pub: Feb 23, 08

Gas Mask Fashion

Aitor Throup's Strange Suit

We were surprised to see designer gas masks, and just when the shock of the product's existence wore off, we've been replaced with the fear that gas mask fashion is another step closer to becoming main… [More]

Chemical Warfare Fashion - Urban Security Suit

SCORE 5.4

Warm 19,729 Clicks Pub: Apr 29, 08

Chemical Warfare Fashion

Urban Security Suit

The Urban Security Suit by Dutch designer Tim Smit was created to make sure you continue to look stylish even in case of a chemical attack. Most of us may not survive a massive bio-chemical attack, but… [More]

Gas Mask Portraits - Michel Valentino's Wasteland Children

SCORE 4.6

Average 23,397 Clicks Pub: Jul 14, 08

Gas Mask Portraits

Michel Valentino's Wasteland Children

"Wasteland Children of the Evolution" is an inspired title for an exhibition of wild art by Michel Valentino which starts August 1st in Vockerode, Germany. Many characterize his work as controversial.… [More]

War Fashion 6 - Santo Fashion Week Mexico

SCORE 4.5

Average 14,316 Clicks Pub: Apr 17, 08

War Fashion 6

Santo Fashion Week Mexico

The fashion industry's fascination with war and gas masks continues at designer Santo's Autumn/Winter 2008/09 show during Fashion Week Mexico in Mexico City on April 16. It all started with John Galliano's… [More]

Designer Gas Masks - Diddo Velema Dominates Fashion Battlefield

SCORE 5.3

Warm 12,054 Clicks Pub: Nov 10, 07

Designer Gas Masks

Diddo Velema Dominates Fashion Battlefield

Diddo Velema's innovative gas masks are the haute way to protect yourself. They're geared at the fashionably paranoid... the style addicts that always want to look chic, and are never satisfied with mainstream.… [More]