Diddo Velema's innovative gas masks are the haute way to protect yourself. They're geared at the fashionably paranoid... the style addicts that always want to look chic, and are never satisfied with mainstream. Are you ready to take the war with style? Or are you ready to take on the fashion battlefield?
Implications - With the year 2012 growing closer and closer, consumers have a morbid obsession with the potential of apocalypse. Thus, companies have begun releasing products with an esoteric connection to survival in all kinds of climates and circumstances. Diddo Velema even goes so far as to decorate said product, providing subtle commentary on the lasting consumer urge for material gain.