TikTok is collaborating with other business in the creative industry
Trend - The influencers' creative shorts on TikTok have global influence, and the brand is expanding its reach by collaborating with other business in the creative industry. TikTok's creative collaborations and programs now extend to everything from film to radio.
Insight - Social media's influence on consumers is far-reaching, with users now able to view and create any type of content they're interested in. The creative elements that come with new social media platforms has resulted in more consumers experimenting with the content they view and create--allowing them to engage with their hobbies in a way that also aligns with their digital habits.
Insight - Social media's influence on consumers is far-reaching, with users now able to view and create any type of content they're interested in. The creative elements that come with new social media platforms has resulted in more consumers experimenting with the content they view and create--allowing them to engage with their hobbies in a way that also aligns with their digital habits.
Workshop Question - Which adjacent industry could your brand collaborate with?
Trend Themes
1. Social Media Collaborations - As social media continues to grow and transform, collaborations between platforms and unique business industries are becoming increasingly common in areas such as music, film, and publishing, resulting in exciting new ventures for consumers and creators alike.
2. Community Engagement - TikTok has effectively built a community beyond just a social media platform, reflecting an opportunity for other businesses to focus on building highly engaged communities to drive growth and innovation.
3. In-store Activations - As more retail spaces become integrated with technology, in-store activations present a unique opportunity for brands to connect consumers to their products and services in an interactive, experiential way.
Industry Implications
1. Music Industry - Collaborations between social media platforms and the music industry are driving discovery for new artists and changing the traditional music landscape in ways that haven't been possible in the past.
2. Publishing Industry - As book recommendations have become increasingly popular on social media, the publishing industry has the opportunity to partner with platforms to promote new titles for an engaged, digitally-savvy audience.
3. Retail Industry - In-store activations add an interactive, tech-driven layer to the retail experience, providing opportunities for brands to connect with customers in innovative ways and drive growth through unique activations.
4 Featured, 32 Examples:
38,496 Total Clicks
Date Range:
May 21 — Aug 22
Trending:
Average
Consumer Insight Topics:
