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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Creative Comforts

Innovating ordinary products to make them irresistible

Implications - There are so many products which people don’t think twice about that hold tremendous marketing potential. A ubiquitous necessity such as a pillow holds massive appeal, and offers the chance to make an ordinary item extraordinary. Once exposed to cutting-edge innovation, customers tend not to go back.
11 Featured, 1 Examples:
87,050 Total Clicks
Date Range:
Apr 08 — Oct 08
Consumer Insight Topics:

Featured Examples

3 in 1 Designs
3 in 1 Designs
Forever Blanket is Also Pillow & Mattress
Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design. The Forever Blanket is fashioned after the Möbius strip with its continuous… MORE
Recycled Clothes Cushions
Recycled Clothes Cushions
Jacket Pillows
These pillows designed by Ximena Orozco are really fantastic. Orozco created a whole line of jacket pillows and each one comes with a story printed on the label inside. There is something about these pillows… MORE
Remote Control Pillows
Remote Control Pillows
TV Bedding
Since the television has become such an integral part of our household, it was only a matter of time before the remote control ended up tucked in a pillow for an ergonomic TV-watching experience. The organic… MORE
Pillow Pots
Pillow Pots
The Grow Bag by Martino D'Esposito
I love this unusual plants pot that comes in the shape of a pillow. A pillow would be the last thing I’d imagine choosing as a pot design, and that is exactly why the Grow Bag by Martino D’Esposito captivates… MORE
Cushion Rings
Cushion Rings
Pilo Pilo
Canadian designers, Sae Shigeto & Ming Lo have come up with the perfect solution for boring days at work and at school. Their mini pillow ring has a small cushion made with stylish fabric. So when you… MORE
Graffiti Cushions
Graffiti Cushions
Stash Spray Can Pillows
These are spray can pillows which were originally put on display during the “Tools of the Trade” Art Exhibition at the Bape Gallery in 2002. It wasn't until very recently that they were put out for… MORE
Pillow Speakers
Pillow Speakers
Sound Oasis Sleep Therapy
If you are an insomniac, then you know you’d try anything to go to sleep. How about this nifty musical pillow to block out your partner’s snoring, outside noises or even tinnitus noise in your ears?… MORE
Plastic Pillows
Plastic Pillows
Laser Cut Hytrel is Pillowy Soft
A project sponsored by DuPont and Core77 to conceive of new ways to utilize thermoplastics led Maaike Evers to design these airy indoor/outdoor pillows. Woven and laser cut styles made of Hytrel, are apparently… MORE
Pillows With a Pulse
Pillows With a Pulse
My Beating Heart
My Beating Heart is a soft, huggable heart with a soothing heartbeat you can feel, designed to help little ones over 3 to sleep and grown ups to relax and meditate. The heartbeat rhythm was carefully… MORE
Candy Pillows
Candy Pillows
Bonjour Mon Coussin
These pillows from Bonjour Mon Coussin, which means, "Hello, my dear pillow," in French, are the perfect home accessory if you have a sweet tooth. As long as you don't bite into them, they'll be the… MORE
Pillows with Arm Holes
Pillows with Arm Holes
Get Cosy pillow
This specially designed, hug-friendly pillow is perfect for when you're cold, lonely or sick; for when you're feeling just miserable and sorry for yourself and no one will lay any lovin' on you. No one… MORE

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