Innovating ordinary products to make them irresistible
Implications - There are so many products which people don’t think twice about that hold tremendous marketing potential. A ubiquitous necessity such as a pillow holds massive appeal, and offers the chance to make an ordinary item extraordinary. Once exposed to cutting-edge innovation, customers tend not to go back.
Trend Themes
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Hybridization — Corporations are combining different product types to create unique items that appeal to consumers, example of which include pillows that also function as a blanket and a mattress..
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Versatility — Products designed to serve a variety of functions and simplify people's lives are becoming increasingly popular. An example is pillows that have built-in speakers, allowing them to play music or white noise to aid sleep.
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Reusing Materials — There is a trend towards creating home accessories from recycled materials. An example of this is designing pillows from old jackets or using recycled wool to create new cushions.
Industry Implications
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Home Decor and Accessories — These trends relate directly to the home decor and accessories industries as businesses look to make everyday items more appealing and unique.
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Sleep and Relaxation Products — Trends such as versatile pillows, pillows with built-in speakers, and pillows with soothing heartbeats appeal directly to the sleep and relaxation product markets.
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Recycling and Sustainability — Creating home accessories from recycled materials is a growing trend that can be applied to many industries, from fashion to home decor, providing a new way to create sustainable products.
11 Featured
96,084 Total Clicks
Date Range:
Apr 08 — Oct 08
Trending:
Average
Consumer Insight Topics:
