Category
Lifestyle
Festive Fusions
Trend cluster
Category
Probiotic
Dairy
The inclusion of probiotics in milks and creamers helps promote gut health.
4.7
Trend score
Trend
What is the Probiotic Dairy trend?
Probiotic Dairy: Probiotics remain popular as gut health-promoting additions to consumers' diets, and dairy brands are now incorporating probiotics into milks and creamers, or allowing consumers to infuse milk with probiotics at home.
Insight
The consumer insight behind the Probiotic Dairy trend
In recent years, alternative dairy products have become popular as consumers deal with intolerances, or want more health benefits out of their food and beverage choices. In order to compete, dairy brands are having to prioritize and highlight the nutritional benefits in their products.
Trend themes
Themes within the Probiotic Dairy trend
Three behaviours holding the trend together01
Probiotic Infusions
Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home.
02
Mushroom-Packed Products
Companies are adding functional mushroom products into food and beverages to provide mind-body benefits.
03
Microbe-Protective Technology
Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract.
Industry implications
What the Probiotic Dairy trend means for industry
Where the trend changes the playbookFor
Dairy Industry
Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home.
For
Functional Food Industry
Companies are adding functional mushroom products into food and beverages to provide mind-body benefits.
For
Health & Wellness Industry
Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract, improving digestive health.
Workshop question
How is your brand competiting in a changing market?
Trend signals
Trend signals for Probiotic Dairy
Trend score 4.7 out of 10, from popularity 74%, activity 55%, freshness 12%.
Popularity74%
Activity55%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Probiotic Dairy trend
4 featured examples from Sep 30, 2021 to Apr 21, 2022CategoryLifestyle
Probiotic-Infused Milk Powders
OMNI AAA Group Recently Launched the New OMNI Probiotic
Expanding product offerings in the health supplement industry to include probiotic-infused milk powders provides a potential opportunity for exponential growth.
CategoryLifestyle
Mushroom-Fueled Functional Creamers
Four Sigmatic's Functional Creamers Support Gut Health & More
The food and beverage industry can capitalize on consumers' growing interest in functional foods and plant-based alternatives.
CategoryLifestyle
At-Home Probiotic Maker Kits
The 'Probiotic Maker' Grows 11 Kinds of Fresh Probiotics
The development of at-home probiotic maker kits has the potential to disrupt the health and wellness industry by empowering consumers to take control of their probiotic intake.
CategoryLifestyle
Probiotic Cultured Milks
Rokeby Farm's 'Probiotic Filmjölk' is Excellent for Digestive Health
The dairy industry can capitalize on the growing demand for probiotic milk products.
