Premium meats are offered in at-home meal kits
Trend - Premium meats are typically offered in delis and restaurants, but brands are now curating specialty at-home kits that are based around high-end meats. Everything from sushi to Korean BBQ meats are now offered in these premium kits.
Insight - With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Insight - With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Workshop Question - How could your brand prioritize luxury and convenience simultaneously?
Trend Themes
1. Premium At-home Meal Kits - Consumers expect high-quality foods to be offered to them in formats that prioritize their time and convenience.
2. DIY Meal Kits for High-end Ingredients - Offering DIY meal kits with premium ingredients allows consumers to create restaurant-quality meals at home.
3. Luxury Meal Delivery Services - Providing access to luxury meals at home is a new frontier in the meal kit and delivery service industry.
Industry Implications
1. Food and Beverage - Food and beverage industry professionals can innovate by offering premium at-home meal kits and pre-packaged high-end ingredients.
2. Delivery Services - Delivery service professionals can stake a claim in the luxury meal delivery space.
3. Meal Kit Services - Meal kit service professionals can offer more diverse and premium meal options.
