Premium meats are offered in at-home meal kits
Trend - Premium meats are typically offered in delis and restaurants, but brands are now curating specialty at-home kits that are based around high-end meats. Everything from sushi to Korean BBQ meats are now offered in these premium kits.
Insight - With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Insight - With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Workshop Question - How could your brand prioritize luxury and convenience simultaneously?
Trend Themes
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Premium At-home Meal Kits — Consumers expect high-quality foods to be offered to them in formats that prioritize their time and convenience.
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DIY Meal Kits for High-end Ingredients — Offering DIY meal kits with premium ingredients allows consumers to create restaurant-quality meals at home.
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Luxury Meal Delivery Services — Providing access to luxury meals at home is a new frontier in the meal kit and delivery service industry.
Industry Implications
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Food and Beverage — Food and beverage industry professionals can innovate by offering premium at-home meal kits and pre-packaged high-end ingredients.
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Delivery Services — Delivery service professionals can stake a claim in the luxury meal delivery space.
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Meal Kit Services — Meal kit service professionals can offer more diverse and premium meal options.
