Category
Lifestyle
Serial Snacking
4.4
Trend score
Trend
What is the Premium Kit trend?
Premium Kit: Premium meats are typically offered in delis and restaurants, but brands are now curating specialty at-home kits that are based around high-end meats. Everything from sushi to Korean BBQ meats are now offered in these premium kits.
Insight
The consumer insight behind the Premium Kit trend
With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Trend themes
Themes within the Premium Kit trend
Three behaviours holding the trend together01
Premium at-home meal kits
Consumers expect high-quality foods to be offered to them in formats that prioritize their time and convenience.
02
DIY meal kits for high-end ingredients
Offering DIY meal kits with premium ingredients allows consumers to create restaurant-quality meals at home.
03
Luxury meal delivery services
Providing access to luxury meals at home is a new frontier in the meal kit and delivery service industry.
Industry implications
What the Premium Kit trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry professionals can innovate by offering premium at-home meal kits and pre-packaged high-end ingredients.
For
Delivery Services
Delivery service professionals can stake a claim in the luxury meal delivery space.
For
Meal Kit Services
Meal kit service professionals can offer more diverse and premium meal options.
Workshop question
How could your brand prioritize luxury and convenience simultaneously?
Trend signals
Trend signals for Premium Kit
Trend score 4.4 out of 10, from popularity 64%, activity 54%, freshness 14%.
Popularity64%
Activity54%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premium Kit trend
13 featured examples from Apr 28, 2020 to Mar 26, 2024CategoryLifestyle
High-End DIY Sushi Kits
HomeChef by MakiMaki Offer Sushi Kits with Premium Ingredients
The food and beverage industry could incorporate the high-end DIY cooking kit trend to offer unique and convenient meal-making options to consumers.
CategoryLifestyle
At-Home Korean BBQ Kits
Cho's BBQ is Bringing the Korean BBQ Experience to Your Home
Meal delivery services have a growing market as consumers demand more convenient and accessible meal options delivered directly to their homes.
CategoryLifestyle
Festive Premium Meat Deliveries
The Tasteful Gift from Omaha Steaks is the Perfect Holiday Bundle
Meal kit companies can capitalize on the demand for convenient, pre-portioned meal solutions by offering festive bundles like The Tasteful Gift from Omaha Steaks.
CategoryLifestyle
Premium Steak Subscription Services
The First Light Steak Club Offers a Different Cut Every Month
Meal kit delivery services could explore partnerships with meat subscription services to expand their product offerings.
CategoryMarketing
DIY Artisan Bacon Kits
The Sandy Leaf Bacon Curing Kit is Simple to Follow and Use
Creating a market niche by offering consumers the ability to make their own high-quality bacon at home.
CategoryLifestyle
Artisan Korean BBQ Meal Kits
NYC's Michelin-Starred Samwon Garden BBQ Now Offers At-Home Meal Kits
Restaurants can expand their business by offering meal kits that showcase their signature dishes and allow customers to enjoy them from the comfort of their own home.
CategoryLifestyle
Doorstep Meat Delivery Services
Good Chop Offers Premium Meats and Seafoods
Meat producers and retailers can adapt to changing consumer demands by investing in direct-to-consumer meat delivery services and sustainable packaging solutions.
CategoryBusiness
Fine Dining Meal Deliveries
The 'Entrée' Meal Kit Delivery Service Offers Michelin Star Dishes
The meal kit industry can continue to tap into premium market segments by offering high-end dining options that can rival restaurant experiences.
CategoryLifestyle
Convenient Sous-vide Meals
Three Little Pigs Sous-Vide Gourmet Meals are Ready in Five-Minutes
Transforming the food industry by introducing convenient sous-vide meal options that cater to modern lifestyles.
CategoryLifestyle
$1,000 Lobster Roll Kits
Get Maine Lobster Created a Luxe Meal Kit with Delicacies & Edible Gold
Companies that specialize in delivering meal kits and gourmet food products can capitalize on the growing demand for high-end dining experiences at home.
CategoryLifestyle
Complimentary Chicken Nugget Promotions
ButcherBox is Offering Free Chicken Nuggets with Every Box
Opportunity for food delivery services like Grubhub, DoorDash and Postmates to collaborate with restaurants to offer complimentary premium snack offerings to drive higher order vo…
CategoryLifestyle
Local Surf-and-Turf Deliveries
The Essentials Box from A Cut Above Combines Fresh Meat and Seafood
Disruptive innovation opportunity: Integrate local sourcing and delivery services to create unique food delivery experiences, focusing on high-quality ingredients like premium mea…
CategoryLifestyle
At-Home Dry-Aged Meat Kits
Primo Ager Allows You to Easily Dry-Age Your Own Meats
The food retail industry has the opportunity to capitalize on the growing trend of home chefs who seek high-quality and hyper-controlled food options, such as dry-aged meats.
