Brands offer supplements formulated for postnatal health
Trend - Health and wellness brands are offering supplements for mothers who have given birth, that are designed specifically to treat postpartum symptoms, or enhance postpartum health. Everything from breastfeeding to postpartum hair loss is being addressed by these brands.
Insight - In North America, postnatal care for mothers tends to be less hands-on, and many are left with both physical and mental health issues that they require accessible treatments and solutions for. Brands that help empower those giving birth throughout the process, including postpartum, are becoming more appealing as more mothers prioritize self-care.
Insight - In North America, postnatal care for mothers tends to be less hands-on, and many are left with both physical and mental health issues that they require accessible treatments and solutions for. Brands that help empower those giving birth throughout the process, including postpartum, are becoming more appealing as more mothers prioritize self-care.
Workshop Question - How is your brand offering solutions to overlooked problems?
Trend Themes
-
Postpartum Supplement — Health and wellness brands are offering supplements specifically for postnatal care that address everything from breastfeeding to postpartum hair loss.
-
Aesthetically Forward Supplement Branding — Brands like Sakara are prioritizing effective supplements along with exceptional branding as they introduce the cleanest prenatal on the planet made of clean, organic, food-based ingredients and food cofactors.
-
Motherly Support Supplements — The Honest Company is partnering with GNC to offer a line of supplements focused solely on mothers and moms-to-be that come in four different options for daily support.
Industry Implications
-
Health and Wellness — Health and wellness industries can prioritize the health of mothers through postpartum supplements and other treatments to increase accessibility to safe and effective products.
-
Direct-to-consumer — Direct-to-consumer industries can inspire mothers to prioritize self-care during and after pregnancy by providing accessible, high-quality products like postpartum multivitamins and supplement smoothie mixes.
-
Nutraceuticals — Nutraceutical industries can focus on understanding postpartum biology and work with physicians to develop products like Nutrafol Postpartum hair loss supplements.
