Brands are launching oat products designed to meet the needs of ketogenic consumers
Trend - Since traditional oat-based products are grain-derived and high in carbs, they are not suitable for those following a ketogenic diet. To accommodate these consumers brands in this space are launching keto-friendly alternatives.
Insight - Those who follow certain dietary restrictions, traditionally have a more difficult time finding suitable foods and beverages. As various diets become more mainstream, consumers now expect brands to personalize their offerings to suit their specific dietary needs. This demographic is looking to brands to provide convenient options that mitigate the lack of convenience typically associated with diets.
Insight - Those who follow certain dietary restrictions, traditionally have a more difficult time finding suitable foods and beverages. As various diets become more mainstream, consumers now expect brands to personalize their offerings to suit their specific dietary needs. This demographic is looking to brands to provide convenient options that mitigate the lack of convenience typically associated with diets.
Workshop Question - How is your brand prioritizing the needs of a wide range of consumers?
Trend Themes
1. Personalized Dietary Alternatives - Consumers expect brands to personalize their offerings to suit their specific dietary needs, creating an opportunity for brands to cater to niche markets like keto-friendly and grain-free alternatives.
2. Low-carb Options - As more individuals follow the Ketogenic lifestyle, there is a demand for low-carb options in the food and beverage industry, particularly in the oat and cereal categories.
3. Protein Boosts - Consumers are looking for added protein in their breakfast options, making way for the incorporation of protein-boosting ingredients like collagen and plant protein.
Industry Implications
1. Food and Beverage Industry - Brands in this industry can introduce new products or modify existing ones to include personalized and low-carb options with added protein to cater to keto-dieters and those with dietary restrictions.
2. Fitness and Wellness Industry - Companies in this industry can leverage the increasing interest in the ketogenic lifestyle trend by offering complementary products and services tailored towards the specific needs of this demographic.
3. Agricultural Industry - As consumers become more aware of the potential dangers of herbicides and other toxins in food production, this industry should focus on reducing the use of chemicals and offering organic alternative products.
