Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Safety
Obsession
A new wave of products is keeping our kids safe.
4.1
Trend score
Trend
What is the Safety Obsession trend?
Safety Obsession: The range of devices emerging to protect the next generation prove a timeless societal theme: when it comes to our kids’ safety, we want the very best. From toddler crash helmets to child tracking bracelets, to fetus radiation protection, parents will spend what it takes to ensure their children's safety.
Trend themes
Themes within the Safety Obsession trend
Three behaviours holding the trend together01
Health and Safety Products for Children
In a world where safety is a top priority, parents are willing to invest in innovative products that help keep their children safe and healthy.
02
Technological Innovations for Child Safety
As technology advances, there is a growing demand for innovations that protect children in various situations and locations.
03
Creativity and Fun in Safety Products
Parents are looking for ways to make safety products more appealing to children and incorporating creativity and fun elements to achieve that goal.
Industry implications
What the Safety Obsession trend means for industry
Where the trend changes the playbookFor
Child Safety Products
From helmets and tracking devices to cell phones, there is a vast array of products available to help parents ensure their children's safety.
For
Healthcare and Wellness
The market for health products geared towards fetuses and newborns is growing, with expecting mothers and new parents looking for ways to incorporate careful health practices into their children's lives from early on.
For
Fashion and Accessories
Safety products don't have to be boring; there is an opportunity to incorporate creativity and fun elements, like animal-themed helmets, to make safety 'cool' for kids and encourage them to wear protective gear.
Trend signals
Trend signals for Safety Obsession
Trend score 4.1 out of 10, from popularity 49%, activity 66%, freshness 8%.
Popularity49%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Safety Obsession trend
7 featured examples from Sep 23, 2007 to Aug 13, 2008CategoryLifestyle
Toddler Head Protection
Thudguard Baby Helmet
The child safety products industry has the potential to create new products, such as smart protective gear for children, to help parents better safeguard their children against pr…
CategoryLife-Stages
Bracelets for Lost Children
Dcontinuum Link Child Locator
Technology companies can develop and manufacture child locator devices, wearable technology, and guardian communication systems.
CategoryUnique
Protect Your Fetus From Radiation
Mummywraps Force Field
Products such as Mummywraps catered to the health practices of expecting mothers and their babies.
CategoryLife-Stages
Accessories to Make Bike Safety Cool
Tail Wags Helmet Covers
Disruptive innovation potential in developing and selling innovative safety gear for children, including helmets and other accessories.
CategoryUnique
Virtual Fence for Kids
Kiddo Kidkeeper
Childcare centers can improve their service by offering virtual fence technology devices to parents or incorporating them into their own systems.
CategoryTech
Kids Safety Cell Phones
OKids
Disruptive innovation opportunity: Creating cell phones that prioritize children's safety and emergency communication in the childcare industry.
CategoryLife-Stages
Kid Safety Bands
Easier Than Tattooing Your Kid's Forehead
Childcare centers and organizations can implement kid safety bands as an additional safety measure, ensuring the well-being of children under their supervision.
