SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,372 more

Safety Obsession

A new wave of products is keeping our kids safe

Implications - The range of devices emerging to protect the next generation prove a timeless societal theme: when it comes to our kids’ safety, we want the very best. From toddler crash helmets to child tracking bracelets, to fetus radiation protection, parents will spend what it takes to ensure their children's safety.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 87,968 Total Clicks

Date Range: Sep 07 - Sep 08

Trending: Warm

Consumer Insight Topics: Lifestyle Toys Life-Stages Babies

Featured Examples

Toddler Head Protection - Thudguard Baby Helmet

SCORE 6.6

Warm 23,814 Clicks Pub: Sep 23, 07

Toddler Head Protection

Thudguard Baby Helmet

Falling down is a fact of life, but according to Kelly Forsyth-Gibson, the inventor of the Thudguard helmet for toddlers, it's preventable and should be avoided. I remember when learning to walk was uncontrolled,… [More]

Bracelets for Lost Children - Dcontinuum Link Child Locator

SCORE 5.4

Warm 33,209 Clicks Pub: May 28, 08

Bracelets for Lost Children

Dcontinuum Link Child Locator

The basic concept behind the Link Child Locater device, designed by Dcontinuum, is that a parent, guardian or babysitter can use it to locate or keep track of children in crowded locations. The device… [More]

Protect Your Fetus From Radiation - Mummywraps Force Field

SCORE 4.4

Average 10,752 Clicks Pub: Oct 2, 07

Protect Your Fetus From Radiation

Mummywraps Force Field

Now, pregnant mothers can rest easy knowing that their unborn babies are protected from electro-smog. Electro-Magnetic Radiation (EMR) radiates from natural and man-made sources such as cellphones. Mummywraps… [More]

Accessories to Make Bike Safety Cool - Tail Wags Helmet Covers

SCORE 2.8

Mild 9,949 Clicks Pub: Aug 13, 08

Accessories to Make Bike Safety Cool

Tail Wags Helmet Covers

Getting your kids to wear a safety helmet just got a whole lot easier with these funky helmets from Tail Wags. They offer a range of 32 different styles most of which have an animal theme such as raccoon,… [More]

Virtual Fence for Kids - Kiddo Kidkeeper

SCORE 4.2

Average 6,146 Clicks Pub: Feb 23, 08

Virtual Fence for Kids

Kiddo Kidkeeper

Surely you've heard of virtual fences for pets. Now they have them for kids, and they work just about the same way. Smart Target created the easy-to-use child proximity alarm locater which allows parents… [More]

SCORE 1.3

Untested 4,098 Clicks Pub: May 25, 08

Kids Safety Cell Phones

OKids

Designed by Nam Sung-kyu, OKids is a product that targets kids aged 5-6 years. Its quasi-gaming interface and unfolding heart and pill shape reminds children of how much they're loved. The design of the… [More]