Designed by Nam Sung-kyu, OKids is a product that targets kids aged 5-6 years. Its quasi-gaming interface and unfolding heart and pill shape reminds children of how much they're loved. The design of the buttons is very cute and simple. Its minimal design makes it easier for kids to call for help with a press of a button.
I find this design to be very important since kids are already fascinated by cellphones, why not remind them of its main purpose, instant emergency contact.