Now, pregnant mothers can rest easy knowing that their unborn babies are protected from electro-smog. Electro-Magnetic Radiation (EMR) radiates from natural and man-made sources such as cellphones. Mummywraps is an undergarment that is woven using the patented Swiss Shield technology that supposedly blocks EMR waves.
"MummyWraps with Swiss Shield® will minimise baby's exposure to harmful EMR from many common sources such as cellphones, TV and radio transmitters, and electric fields from power lines and appliances."
Implications - In today's health-conscious society, expecting mothers and new parents are looking for ways to incorporate careful health practices into a child's life from early on. Thus, there is an entire market for health products geared towards fetuses and newborns.