From Modern Pet Mummification to Monster Mummies

 - Nov 22, 2009   Updated: Aug 22 2011
Mummies don't have to be scary, and I will tell you why. Anything wrapped in toilet paper is hilarious. Movie mummies are slow-moving, clumsy and incredibly old, just like your grandparents. And Brendan Fraser was in three mummy movies and he might be the least intimidating person on the planet. Like I said, there is nothing to be afraid of.

From modern pet mummification to monster mummies, check out the 12 magnificent mummies.

Implications - Using shocking products and advertising to attract the attention of consumers and audiences is a great way for businesses to appear appealing to a wide demographic of consumers. By incorporating concepts that are typically viewed as unappealing and making them interesting, businesses can ensure their product or service is memorable to buyers.