Modern Preservation for Ancient Mummification

 - Nov 5, 2007   Updated: Jul 4 2011
King Tut, the famous teenage ruler of Egypt, was buried in linen in a gold underground tomb. For the first time in history, archaeologists have removed the beige covering to reveal the 19 year old king for the first time. After the showing, the fabric was replaced, but his face and feet were left exposed. The body will be moved to a climate controlled case for preservation.

Implications - Consumers have an increasing desire for experiences that serve as a form of escapism from the quotidian. This stems from the hyper-rational order of city living and a yearning to have new experiences. Companies should seek out opportunities to break up the mundane with riveting cultural experiences for consumers.