Products to aid the effects of travel accommodate an influx of global travelers
Implications - For many consumers, the act of traveling is more about necessity rather than for pleasure, which is being taken into account with products that are distinctly designed for the frequent traveler. As globalization continues to cause consumers to become accustomed to spending more time away from home, the international citizen will continue to gain momentum as an important demographic.
Trend Themes
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Travel Convenience Products — As globalization creates more international citizens who frequently travel for work, there is an opportunity to create products tailored to the needs of these individuals.
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Information Aggregation Apps — As travel becomes more common, apps that can easily organize travel information can help to make travel more convenient.
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Global Time-telling Tools — As globalization brings people together from around the world, there is a need for time-telling tools that can show the time in multiple locations.
Industry Implications
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Travel Goods Industry — Products that are designed specifically for frequent travelers, such as skincare kits and automatic time-adjusting watches, have the potential to become key items in the travel goods industry.
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Mobile App Industry — With more individuals using smartphones to manage their travel, there is an opportunity for the app industry to innovate by creating apps that can easily organize travel information.
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Fashion and Accessories Industry — The opportunity to offer people convenient and useful tools, such as light therapy glasses or global time-telling watches, provides strategic innovation opportunities in the fashion and accessories industry.
