Products related to intimacy are infused with CBD
Trend - Products in the sexual wellness space are increasingly adopting CBD into their formulas, with everything from lubricants to aphrodisiac bath products containing the relaxation-enhancing cannabinoid.
Insight - As the legal North American cannabis industry expands and merges with the popular wellness industry, consumers are adopting the plant into all aspects of their lifestyles. The variety in this industry allows both curious and committed customers the opportunity to experiment and see what works best for them.
Insight - As the legal North American cannabis industry expands and merges with the popular wellness industry, consumers are adopting the plant into all aspects of their lifestyles. The variety in this industry allows both curious and committed customers the opportunity to experiment and see what works best for them.
Workshop Question - How could your brand offer more variety?
Trend Themes
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CBD in Sexual Wellness Products — Sexual wellness products are increasingly infusing CBD into their formulations, providing new ways for consumers to incorporate the relaxing cannabinoid into their intimate lives.
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Personalized Intimacy — The variety in the sexual wellness industry allows for both curious and committed customers to personalize their experiences and explore what works best for them.
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Emphasis on Natural and Plant-based Ingredients — Brands are prioritizing the use of natural, organic, and plant-based ingredients in their sexual wellness products, offering a more clean and sustainable option for consumers.
Industry Implications
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Cannabis — As the legal cannabis industry expands, products infused with cannabinoids are becoming more prevalent in various industries.
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Wellness — The intersection of cannabis and wellness is creating new product categories and expanding existing ones in various markets.
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Personal Care — The sexual wellness industry is adding value to the personal care market through products that promote pleasure and intimacy.
