Category
Lifestyle
Assisted Choices
3.6
Trend score
Trend
What is the Intimacy CBD trend?
Intimacy CBD: Products in the sexual wellness space are increasingly adopting CBD into their formulas, with everything from lubricants to aphrodisiac bath products containing the relaxation-enhancing cannabinoid.
Insight
The consumer insight behind the Intimacy CBD trend
As the legal North American cannabis industry expands and merges with the popular wellness industry, consumers are adopting the plant into all aspects of their lifestyles. The variety in this industry allows both curious and committed customers the opportunity to experiment and see what works best for them.
Trend themes
Themes within the Intimacy CBD trend
Three behaviours holding the trend together01
CBD in Sexual Wellness Products
Sexual wellness products are increasingly infusing CBD into their formulations, providing new ways for consumers to incorporate the relaxing cannabinoid into their intimate lives.
02
Personalized Intimacy
The variety in the sexual wellness industry allows for both curious and committed customers to personalize their experiences and explore what works best for them.
03
Emphasis on Natural and Plant-Based Ingredients
Brands are prioritizing the use of natural, organic, and plant-based ingredients in their sexual wellness products, offering a more clean and sustainable option for consumers.
Industry implications
What the Intimacy CBD trend means for industry
Where the trend changes the playbookFor
Cannabis
As the legal cannabis industry expands, products infused with cannabinoids are becoming more prevalent in various industries.
For
Wellness
The intersection of cannabis and wellness is creating new product categories and expanding existing ones in various markets.
For
Personal Care
The sexual wellness industry is adding value to the personal care market through products that promote pleasure and intimacy.
Workshop question
How could your brand offer more variety?
Trend signals
Trend signals for Intimacy CBD
Trend score 3.6 out of 10, from popularity 51%, activity 45%, freshness 11%.
Popularity51%
Activity45%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Intimacy CBD trend
4 featured examples from Feb 5, 2021 to Mar 15, 2022CategoryNaughty
CBD-Infused Intimate Topicals
Innovative CBD Launched its Sextiva Full-Spectrum CBD Oil
CBD-infused intimate topicals are disrupting the beauty and personal care industry by providing plant-based alternatives
CategoryNaughty
CBD Sexual Wellness Kits
Foria Debuted New Holiday Bundles in Time for Gift Giving
Offering CBD-infused sexual wellness products as part of a wider range of wellness products.
CategoryLifestyle
Cannabis Intimacy Tinctures
The Veryvell™ Tingle Drops are Now Available in Ontario Via OCS
Cannabis companies can focus on creating products specifically for sexual health and novel formulations for improved absorption.
CategoryFashion
CBD-Infused Intimate Serums
Bloomi Arousal Serum Blends Cannabidiol & Botanical Aphrodisiacs
CBD and plant-based ingredients can be used to create unique and effective products for intimate care.
