Category
Tech
Delegated Interfaces
Trend cluster
Category
In-Game
Concert
In-game concerts have become popular as people seek at-home entertainment options.
3.0
Trend score
Trend
What is the In-Game Concert trend?
In-Game Concert: Gaming experiences are now including concerts by real-world celebrity musicians, who are currently restricted in their ability to perform for people live. These in-game experiences include animated versions of the artists and live viewings.
Insight
The consumer insight behind the In-Game Concert trend
Consumers are finding more creative ways to entertain themselves without leaving the house, as people around the world are restricted in the recreational options they have outside the home. They're turning to brands that understand their unique circumstances, and are able to support or entertain them as they move forward with their changed lifestyles.
Trend themes
Themes within the In-Game Concert trend
Three behaviours holding the trend together01
In-Game Concerts
Virtual in-game concerts have exponentially increased in popularity as people look for alternative ways to see their favorite artists perform live.
02
Remote Entertainment
As people continue to stay at home, there is an increasing need for companies to create remote entertainment options for at-home recreation.
03
Virtual Gathering
In order to maintain a sense of community, there has been a growing trend of virtual gathering spaces that allow people to connect with each other in ways that replicate offline experiences.
Industry implications
What the In-Game Concert trend means for industry
Where the trend changes the playbookFor
Gaming Industry
The gaming industry has become a viable platform for concerts, performances and other forms of entertainment, allowing musicians to reach their audience where in-person events can not.
For
Music Industry
Virtual concerts are a growing trend that musicians can utilize to connect with their fans, even during a time when touring isn't possible.
For
Event Planning Industry
As people have been forced to cancel in-person events, the virtual event planning industry has exponentially increased and created new opportunities for remote gatherings.
Workshop question
How is your brand adapting to consumers' constantly changing lifestyles?
Trend signals
Trend signals for In-Game Concert
Trend score 3.0 out of 10, from popularity 48%, activity 33%, freshness 9%.
Popularity48%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the In-Game Concert trend
4 featured examples from Apr 25 to Oct 22, 2020CategoryTech
In-Game Rap Concerts
Anderson .Paak is Set to Take Fortnite's Party Royale Spotlight Soundstage
The gaming industry can leverage in-game concert experiences to attract and engage players, creating new revenue streams and enhancing user retention.
CategoryPop Culture
In-Game Music Performances
Fortnite Astronomical Gathered Players Virtually to See Travis Scott
As in-person events continue to be limited, the virtual events industry presents an opportunity to create new revenue streams and enhance online experiences using innovative platf…
CategoryTech
In-Game Raggaeton Halloween Parties
J Balvin is Set to Perform on Fortnite's Main Stage
In-game events and virtual concerts could disrupt traditional forms of entertainment by expanding audience reach and creating unique experiences.
CategoryTech
In-Game Concert Broadcasts
Dominic Fike Will Preform His Debut LP at Fortnite's In-Game Stage
The gaming industry can capitalize on the growing trend of in-game concerts by partnering with artists and leveraging virtual reality technology to enhance the concert experience.
