Trend cluster
Category

Illuminated
Rest

Companies develop lighting products that enhance sleep.

Sun-Mimicking LightsLight Therapy LampsHealthy LED LampsSleep-Improving Night LightsInsomnia-Curing Masks

Trend

What is the Illuminated Rest trend?

Illuminated Rest: Brands are solving sleeping issues with a variety of illuminated products that enhance naps and slumbers. These light bulb concepts also provide healthy, approachable alternatives for shoppers looking to improve bedtime routines and products without having to compromise on time or health.

Trend themes

Themes within the Illuminated Rest trend

Three behaviours holding the trend together
01

Sleep-Enhancing Lighting

Brands are creating lighting products that enhance sleep by mimicking natural light, providing light therapy, and promoting healthy sleep routines.

02

Portable Light Therapy

Products like portable light therapy lamps and sleep therapy masks are on the rise as consumers seek personalized solutions to improve their sleep quality and alleviate related health risks.

03

LED Technology for Health

LED technology is being incorporated into lighting products that promote health by counteracting the effects of spending extended periods indoors and disrupting natural sleep cycles.

Industry implications

What the Illuminated Rest trend means for industry

Where the trend changes the playbook
For

Home Lighting

Home lighting companies can continue to develop products that prioritize sleep and health by incorporating LED technology and light therapy features.

For

Health and Wellness

The health and wellness industry can explore sleep-enhancing products and technologies as part of their offerings to improve consumers' overall health and well-being.

For

Technology

The technology industry can continue to develop personalized products like sleep therapy masks and portable light therapy lamps to address consumers' specific sleep-related issues.

Workshop question

What is your company doing to help consumers become their best selves?

Trend signals

Trend signals for Illuminated Rest

Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%.

Popularity64%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America