Category
Lifestyle
Assisted Choices
Trend cluster
Category
Humorizing
Maternity
A comical spotlight is put on moms to showcase a fun side to adulthood.
4.9
Trend score
Trend
What is the Humorizing Maternity trend?
Humorizing Maternity: Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Trend themes
Themes within the Humorizing Maternity trend
Three behaviours holding the trend together01
Humorous Maternity Campaigns
Campaigns showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood.
02
Realistic Parenting Commercials
Commercials that use humor to depict and poke fun at the realities of parenting.
03
Creative Family-centric Ads
Ads that use entertaining and imaginative stories to showcase products targeted towards families.
Industry implications
What the Humorizing Maternity trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Comedic ads targeting mothers to promote products related to parenthood or childcare.
For
Automotive
Ads using family narratives and humor to advertise cars that cater to family needs and safety.
For
Technology
Ads that resonate with the younger and tech-savvy crowd by using humor to drive audience engagement.
Trend signals
Trend signals for Humorizing Maternity
Trend score 4.9 out of 10, from popularity 87%, activity 54%, freshness 8%.
Popularity87%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Humorizing Maternity trend
8 featured examples from Dec 26, 2012 to Jul 4, 2016CategoryAutos
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
Emerging marketing opportunities in the form of emotionally resonant safety messaging, like that employed by Volkswagon in the Jetta Commercial, in addition to emerging safety-foc…
CategoryMarketing
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Disruptive innovation opportunity: Incorporating humor and budget-conscious themes in commercials to attract young parents looking for affordable clothing options.
CategoryTech
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Telecoms can leverage humorous ads that showcase common texting fails to promote their messaging services.
CategoryAutos
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
Disruptive innovation opportunity: Car manufacturers can explore new ways to promote their vehicles by incorporating creativity, humor, and relatability in their advertisements.
CategoryUnique
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
The e-commerce marketplace industry can explore opportunities in offering 3D-printed customized products for special occasions.
CategoryFashion
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
Disruptive innovation opportunity: Develop innovative parenting products that address the concerns and needs of today's overprotective parents.
CategoryLifestyle
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups.
CategoryMarketing
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
Consumer packaged goods industries can take advantage of discounted prices for their snack products to make them accessible to a larger market.
