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Humorizing Maternity

A comical spotlight is put on moms to showcase a fun side to adulthood

Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
100,366 Total Clicks
Dec 12 - Jul 16
Warm
MarketingCommercials
Featured Examples
Newborn Safety Auto Commercials - Safety is Paramount in the New the Volkswagen Jetta Commercial
SCORE 6
Warm 2,954 Clicks Pub: Feb 20, 13
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... [More]
Satirical Fast Fashion Commercials - This Old Navy Campaign Teaches Moms About Cool Clothes
SCORE 6.7
Warm 661 Clicks Pub: Jul 4, 16
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer’s Back to School sale. Playing a mom who drives her son to school on the first day of classes,... [More]
Motherly Texting Ads - Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
SCORE 6.1
Warm 1,895 Clicks Pub: May 9, 15
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Samsung’s funny Mother’s Day ad celebrates moms in a unique way: by highlighting their less-than-stellar texting skills. Moms are great at lots of things: whipping up meals with little... [More]
Thug-Style Mommy Raps - 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
SCORE 4.9
Average 1,066 Clicks Pub: Dec 26, 12
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... [More]
Life-Size 3D-Printed Models - Groupon is Offering to Print a '3DU' Replica for Mother's Day
SCORE 4.2
Average 391 Clicks Pub: May 6, 16
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
In the Groupon Mother’s Day Shop, consumers will see that the e-commerce marketplace is offering a very special deal—the chance to print a 3DU, a 3D-printed model of yourself that can be... [More]
Possessive Parent Deodorant Ads - This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
SCORE 4.1
Average 1,194 Clicks Pub: Jan 8, 14
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
This new Old Spice ‘Mom Song’ ad portrays a hilarious twist of mothers not letting go of their teenage sons as they turn ‘manly.’ Old Spice uses its new spray deodorant... [More]
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