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Humorizing Maternity

A comical spotlight is put on moms to showcase a fun side to adulthood

Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
Trend Themes
1. Humorous Maternity Campaigns - Campaigns showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood.
2. Realistic Parenting Commercials - Commercials that use humor to depict and poke fun at the realities of parenting.
3. Creative Family-centric Ads - Ads that use entertaining and imaginative stories to showcase products targeted towards families.
Industry Implications
1. Consumer Goods - Comedic ads targeting mothers to promote products related to parenthood or childcare.
2. Automotive - Ads using family narratives and humor to advertise cars that cater to family needs and safety.
3. Technology - Ads that resonate with the younger and tech-savvy crowd by using humor to drive audience engagement.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
231,183 Total Clicks
Date Range:
Dec 12 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... MORE
play_circle_filled Satirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer’s Back to School sale. Playing a mom who drives her son to school on the first day of classes,... MORE
play_circle_filled Motherly Texting Ads
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Samsung’s funny Mother’s Day ad celebrates moms in a unique way: by highlighting their less-than-stellar texting skills. Moms are great at lots of things: whipping up meals with little... MORE
play_circle_filled Thug-Style Mommy Raps
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... MORE
Life-Size 3D-Printed Models
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
In the Groupon Mother’s Day Shop, consumers will see that the e-commerce marketplace is offering a very special deal—the chance to print a 3DU, a 3D-printed model of yourself that can be... MORE
Possessive Parent Deodorant Ads
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
This new Old Spice ‘Mom Song’ ad portrays a hilarious twist of mothers not letting go of their teenage sons as they turn ‘manly.’ Old Spice uses its new spray deodorant... MORE
play_circle_filled Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... MORE
Dancing Mom Snack Commercials
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
This catchy Big Lots grocery store commercial features choreographed moms shopping for Hostess snack products. Chicago agency O’Keefe Reinhard & Paul have released two new ads to... MORE

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Feature-Focused Auto Ads
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Recordable Fried Chicken Packaging
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play_circle_filled Crying Child Discounts
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play_circle_filled Boxing Bicultural Beer Ads
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play_circle_filled Boredom-Banishing Car Commercials
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play_circle_filled Latin Rental Car Commercials
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play_circle_filled Fun-Encouraging Beer Ads
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play_circle_filled Family Food Campaigns
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play_circle_filled Make Believe Mom Pranks
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Hilarious Mom-Celebrating Cards
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Brutally Honest Mother's Day Cards by Kids are Highly Entertaining
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