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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,460 more

Humorizing Maternity

A comical spotlight is put on moms to showcase a fun side to adulthood

Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
194,190 Total Clicks
Date Range:
Dec 12 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... MORE
play_circle_filled Satirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer’s Back to School sale. Playing a mom who drives her son to school on the first day of classes,... MORE
play_circle_filled Motherly Texting Ads
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Samsung’s funny Mother’s Day ad celebrates moms in a unique way: by highlighting their less-than-stellar texting skills. Moms are great at lots of things: whipping up meals with little... MORE
play_circle_filled Thug-Style Mommy Raps
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... MORE
Life-Size 3D-Printed Models
Life-Size 3D-Printed Models
Groupon is Offering to Print a '3DU' Replica for Mother's Day
In the Groupon Mother’s Day Shop, consumers will see that the e-commerce marketplace is offering a very special deal—the chance to print a 3DU, a 3D-printed model of yourself that can be... MORE
Possessive Parent Deodorant Ads
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
This new Old Spice ‘Mom Song’ ad portrays a hilarious twist of mothers not letting go of their teenage sons as they turn ‘manly.’ Old Spice uses its new spray deodorant... MORE
play_circle_filled Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... MORE
Dancing Mom Snack Commercials
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
This catchy Big Lots grocery store commercial features choreographed moms shopping for Hostess snack products. Chicago agency O’Keefe Reinhard & Paul have released two new ads to... MORE

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Related Examples

play_circle_filled Youth-Centric Auto Ads
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
Feature-Focused Auto Ads
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
play_circle_filled Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
Recordable Fried Chicken Packaging
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
Mother's Day Crafting Classes
Mother's Day Crafting Classes
This Art Class Gives Kids a Fun Way to Celebrate Mother's Day
Chamomile-Frosted Desserts
Chamomile-Frosted Desserts
The Honey Cupcakes Have a Chamomile Tea-Flavored Buttercream Icing
Maternal Ice Cream Flavors
Maternal Ice Cream Flavors
Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day
Bouquet Delivery Boxes
Bouquet Delivery Boxes
Roseur Fine Roses' Packaging Solution is Tailored to Online Flower Sales
play_circle_filled Motherly Photography Videos
Motherly Photography Videos
Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World
play_circle_filled Crying Child Discounts
Crying Child Discounts
JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries
Humorous Mother's Day Cards
Humorous Mother's Day Cards
TenseandUrgent's Witty Cards Feature Blunt Messaging
Historical Mother's Day Parties
Historical Mother's Day Parties
This Mother's Day Soirée Takes Guests Back to the Roaring Twenties
play_circle_filled Boxing Bicultural Beer Ads
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
play_circle_filled Boredom-Banishing Car Commercials
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
play_circle_filled Latin Rental Car Commercials
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
play_circle_filled Fun-Encouraging Beer Ads
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Celebratory Spanish Language Commercials
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
play_circle_filled Cultural First Job Ads
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
Superhero Mom Mugs
Superhero Mom Mugs
This Dishware Accessory is a Perfect Gift for Mother's Day 2015
Rapper Matriarch Cards
Rapper Matriarch Cards
This Tupac Mother's Day Card is Inspired by a Hit Song Dear Mama
Contented Sloth Cards
Contented Sloth Cards
This Funny Mother's Day Card Encourages Moms to Relax
Motherhood Survival Kits
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
play_circle_filled Family Food Campaigns
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
Nonna Fashion Ads
Nonna Fashion Ads
The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers
Artistic Mother-Daughter Ads
Artistic Mother-Daughter Ads
Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
Parenting Song Spoofs
Parenting Song Spoofs
This Japanese Let It Go Parody Offers Encouragement to Japanese Parents
Wine-Loving Maternal Greetings
Wine-Loving Maternal Greetings
The Like Mother Like Daughter Card from Etsy is Humour-Infused
play_circle_filled Make Believe Mom Pranks
Make Believe Mom Pranks
For This Mother's Day Prank Jack Vale Tries to Give His 'Mom' a Cake
Bathroom Breastfeeding Ads
Bathroom Breastfeeding Ads
A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
play_circle_filled Hilarious Mom Appreciation Videos
Hilarious Mom Appreciation Videos
This Mother's Day Thank You Video Asks Kids How They Really Feel
Hilarious Mom-Celebrating Cards
Hilarious Mom-Celebrating Cards
Brutally Honest Mother's Day Cards by Kids are Highly Entertaining
play_circle_filled Seductive Child Suffering Ads
Seductive Child Suffering Ads
This Mother's Day Campaign Uses Models to Highlight Child Suffering
play_circle_filled Maternal Vending Machines
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
Mother-Child Fashion Ads
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
play_circle_filled Emotional First Flight Videos
Emotional First Flight Videos
'Vodafone Firsts' Helped Two Dutch Grandmas Fly for the First Time
Deadly Prankster Commercials
Deadly Prankster Commercials
The Metro Trains April Fools Day Campaign is Adorably Cautionary
play_circle_filled Young Love Truck Commercials
Young Love Truck Commercials
The Firestone: Pick Up Ad is Timeless and Endearing
play_circle_filled Family Planning Phone Commercials
Family Planning Phone Commercials
This Commercial for Sprint Promotes Framily Planning
Deferential Yogurt Commercials
Deferential Yogurt Commercials
Chobani Greek Yogurt Offers Simple and Non-Artificial Ingredients
play_circle_filled Bizarre Cat Gum Commercials
Bizarre Cat Gum Commercials
This Spot for Fit Gum Will Confuse and Entertain You
Intimacy-Inspired Beer Commercials
Intimacy-Inspired Beer Commercials
This Coors Light Commercial Shows How to Pour in Any Position
Pig-Starring Insurance Ads
Pig-Starring Insurance Ads
Media Collaborations by Geico and Portlandia is Boosting Publicity
play_circle_filled Belly Dancing Yogurt Commercials
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
play_circle_filled Lusciously Athletic Shampoo Ads
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
Sensual Salad Dressing Ads
Sensual Salad Dressing Ads
The Let's Get Zesty Campaign Presents Kraft Italian Dressings
Regal Kitty Club Commercials
Regal Kitty Club Commercials
The Litter Genie is Designed to Trap Cat Smells In
Vintage Console-Inspired Laptops
Vintage Console-Inspired Laptops
Sega is Releasing Classic Console-Themed Laptops in Japan
Personified Animal Actor Ads
Personified Animal Actor Ads
This Adobe Commercial Features Pets Making Fun of the Super Bowl
Hunger Harnessing Chocolate Commercials
Hunger Harnessing Chocolate Commercials
This Snickers Football Commercial Features Robin Williams
Dissected Denim Commercials
Dissected Denim Commercials
The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex
President-Mocking Car Commercials
President-Mocking Car Commercials
This Honda Commercial is In Preparation for President's Day
Affectionate Car Commercials
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
play_circle_filled Political Dubstep Commercials
Political Dubstep Commercials
This Official Ad for the State of the Union Address is Musical
Forceful Falcon Deodorant Ads
Forceful Falcon Deodorant Ads
The Old Spice Poker Face Commercial Continues Its Absurd Humor
Wolf-Wearing Casanova Ads
Wolf-Wearing Casanova Ads
The Old Spice Irresistible Ad is as Seductive as It is Funny
Deadly Deodorant Ads
Deadly Deodorant Ads
Greg Jennings Gets Stuck in Cement and Lit on Fire in This Old Spice Ad
Oversized Economy SUVs
Oversized Economy SUVs
The Fiat Panda Monster Truck is a Top Gear Tribute
Electrified Italian City Cars
Electrified Italian City Cars
The Fiat 500e Makes It Fashionable to Plug-in
Family-Friendly Italian Micro Cars
Family-Friendly Italian Micro Cars
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Apocalyptic Deodorant Ads
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Work-Disruptive Car Ads
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Historical Snapshot Collections
The Retronaut Blog Assembles Pictures from the Past
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The Old Spice Muscle Music Campaign Makes Sweet Melodies
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The Fiat 500XL is Designed to Seat Seven
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Quirky Questioning Ads
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Casual Chatting Comic Series
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Cliff-Diving Cars
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