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Hands-Free Cosmetic

Brands release brushes and applicators that are made for applying skincare

Trend - Cosmetic and skincare brands are now releasing individual products or collections of brushes that are made specifically for skincare application. These products are purported to help products absorb better, and are also marketed as being more hygienic.

Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.
Workshop Question - How could your brand better prioritize pandemic-induced lifestyle shifts among consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
34,665 Total Clicks
Date Range:
Feb 20 — Apr 22
Trending:
Fresh and Warm
Consumer Insight Topics:

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