Brands release brushes and applicators that are made for applying skincare
Trend - Cosmetic and skincare brands are now releasing individual products or collections of brushes that are made specifically for skincare application. These products are purported to help products absorb better, and are also marketed as being more hygienic.
Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.
Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.
Workshop Question - How could your brand better prioritize pandemic-induced lifestyle shifts among consumers?
Trend Themes
1. Hands-free Skincare Applicators - COVID-19 has brought attention to the need for hands-free skincare applicators, with innovative solutions like Cosmogen's five-piece skincare brush set and ANISA Beauty's Protect skincare brushes.
2. Hygienic Skincare Applicators - The pandemic has also brought about the need for hygienic skincare applicators, with brands like Cosmogen and Geka GmbH creating microbristle and other brushes that offer clean, precise solutions.
3. Simplicity in Skincare Routine - Skinimalism focuses on a paired-down skincare routine, bringing about trends like microbristle and natural makeup brushes that provide cleaner, simpler solutions.
Industry Implications
1. Beauty and Skincare - The hands-free and hygienic skincare applicators trends are directly related to the beauty and skincare industry, with opportunities for innovative brushes, applicators, and products.
2. Personal Care and Grooming - With self-tanning spray kits and Dew It's hands-free body skincare, there are opportunities to innovate in the personal care and grooming industry to provide simpler, easier solutions.
3. Innovative Retail - The Oh My Cream! kabuki brush highlights how innovative retail can partner with beauty and skincare industry trends to create unique and exclusive products for customers.
