



Brands release brushes and applicators that are made for applying skincare
Trend - Cosmetic and skincare brands are now releasing individual products or collections of brushes that are made specifically for skincare application. These products are purported to help products absorb better, and are also marketed as being more hygienic.
Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.
Insight - With the pandemic keeping people indoors or wearing masks in public, consumers have grown more passionate about skincare, and are investing more in certain products, formulations, and even application systems as part of their enhanced skincare routines. Brands that are able to innovate in this space draw the attention of the most dedicated skincare customers.
Workshop Question - How could your brand better prioritize pandemic-induced lifestyle shifts among consumers?