Category
Fashion
Scaled Restraint
Trend cluster
Category
Fitness
Skincare
Skincare products and services imitate the effects of exercise.
5.5
Trend score
Trend
What is the Fitness Skincare trend?
Fitness Skincare: Fitness can have a positive impact on the skin and some cosmetic brands are channeling those effects into their products and services with fitness-inspired formulations and benefits. Brands in this space are offering everything from physical facial toning exercises to blood circulation-boosting skincare.
Insight
The consumer insight behind the Fitness Skincare trend
Consumers are increasingly experimental when it comes to how they achieve personal wellness, and everything from how they eat to their skincare routines are impacted by their more experimental nature. Thus, those interested in self-care are drawn to brands that offer them new and unique experiences to try out.
Trend themes
Themes within the Fitness Skincare trend
Three behaviours holding the trend together01
Athletic Beauty Products
The rise of athletic beauty products introduces solutions that are activated by heat and moisture during movement.
02
Virtual Workout Platforms
Virtual exercise platforms like FaceGym's give consumers the ability to learn signature sculpting techniques at home.
03
Green Hemp and Cannabis Skincare
Skincare companies like empyri leverage cannabis in a novel way by using upcycled cannabis root extract and ethical ingredient sourcing.
Industry implications
What the Fitness Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Business professionals in the beauty and skincare industry can create athletic beauty products that imitate the effects of exercising on the skin.
For
Fitness and Wellness
Innovative virtual workout platforms can be created to offer consumers workout plans that mix face exercises and skincare routines.
For
Sustainability and Cannabis
The cannabis and hemp industry can focus on using sustainable practices while forming partnerships with skincare companies to upcycle cannabis root extract.
Workshop question
How could your brand take inspiration from other industries?
Trend signals
Trend signals for Fitness Skincare
Trend score 5.5 out of 10, from popularity 81%, activity 74%, freshness 10%.
Popularity81%
Activity74%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fitness Skincare trend
4 featured examples from Feb 26, 2019 to Apr 20, 2021CategoryFashion
Workout-Activated Skincare
FaceGym's 'Training Sticks' are Powered by Moisture and Heat
Beauty companies have the opportunity to create workout-specific skincare products that can enhance the performance of athletes and fitness enthusiasts.
CategoryFashion
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
The virtual facial workout trend offers fitness professionals the chance to explore new revenue streams by developing and promoting online facial workout programs.
CategoryFashion
Exercise-Inspired Skincare
HERB + FLORA's Skincare Mimics the Effects of Exercise on Skin
Opportunity for skincare brands to incorporate exercise-inspired ingredients into their products.
CategoryEco
Upcycled Cannabis Root Skincare
empyri is an Clean and Innovative Cannabis Skincare Company
Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients.
