Scalp scrubs are offering hybrid benefits for optimum results
Trend - As scalp scrubs become more popular, hair care brands are offering hybrid benefits in the scrubs they offer. These include everything from scrubs that can be used on the scalp or body, to those that are designed to moisturize hair while they're clarifying the scalp.
Insight - For many consumers, self-care rituals like skin and haircare tend to be fun but time-consuming aspects of their lifestyles. Brands that offer hybrid products and services that are able to tackle multiple concerns at once are appealing for their ease and convenience.
Insight - For many consumers, self-care rituals like skin and haircare tend to be fun but time-consuming aspects of their lifestyles. Brands that offer hybrid products and services that are able to tackle multiple concerns at once are appealing for their ease and convenience.
Workshop Question - How could your brand prioritize convenience with hybrid products or experiences?
Trend Themes
1. Dual-purpose Products - Creating haircare products that have multiple benefits appeals to consumers that value convenience and efficiency.
2. Scalp Health - As consumers become more aware of the importance of scalp health, scalp scrubs with nourishing ingredients like volcanic ash and probiotics become more popular.
3. Probiotics in Skincare - Using probiotics in skincare, like in bubbling scrub products, is becoming more popular as consumers look for products that support their skin barrier.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can use these trends to create haircare and skincare products that appeal to consumers looking for dual-purpose, scalp-healthy, and probiotic-infused options.
2. Wellness - These trends can also be applied to the wellness industry, where consumers are looking for products that support their overall health and well-being.
3. Sustainability - Sustainability is an important factor for many consumers, particularly in the beauty industry. Brands can focus on creating sustainable packaging and sourcing ingredients from ethical and environmentally-friendly sources.
