Category
Fashion
Scaled Restraint
Trend cluster
Category
Cooled
Tresses
Cooling ingredients are incorporated into various hair products.
2.9
Trend score
Trend
What is the Cooled Tresses trend?
Cooled Tresses: Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working.
Trend themes
Themes within the Cooled Tresses trend
Three behaviours holding the trend together01
Physically Cooling Hair Products
Brands are releasing hair products that contain cooling properties to enhance customer experience and boost perceived effectiveness.
02
Exfoliating Scalp Treatments
Increasing demand for on-the-go hair products is driving the need for convenient exfoliating shampoos and scalp treatments.
03
Marine-Based Hair Masks
Algae is becoming a popular ingredient in hair care to provide revitalization, hydration, and conditioning.
Industry implications
What the Cooled Tresses trend means for industry
Where the trend changes the playbookFor
Personal Care
Personal care companies can develop innovative hair care products with cooling and exfoliating properties for customers looking for convenient solutions.
For
Skincare
Skincare brands can expand into the hair care sector by incorporating popular skincare ingredients like algae into hair masks.
For
Natural Beauty
Natural beauty brands can meet consumer demand for non-toxic and additive-free hair products with vegan and cruelty-free options like Briogeo's Scalp Revival Jelly Conditioner.
Workshop question
How could your brand enhance the experience of using one of its products/services?
Trend signals
Trend signals for Cooled Tresses
Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 8%.
Popularity43%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cooled Tresses trend
4 featured examples from May 31, 2017 to Jun 16, 2018CategoryFashion
Exfoliating Scalp Treatments
Briogeo's Scalp Shampoo is Like a Scrub for One's Head
The personal care industry is constantly evolving and has the potential to take advantage of the growing trend of exfoliating scalp treatments by developing more unique and effect…
CategoryFashion
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
Hair care companies can explore the development of scalp-focused products to meet the increasing demand for overall scalp health and care.
CategoryFashion
Cooling Hair Masks
Blue Lagoon's Hair Mask Treatment Features Algae as a Key Ingredient
Incorporating innovative and eco-conscious ingredients in beauty and personal care products can appeal to consumers who are seeking sustainable and effective solutions.
CategoryFashion
Cooling Jelly Conditioners
Briogeo is Offering a Unique Formula in Its Newest Conditioner
Brands in the beauty industry can explore the development of cooling and detoxifying haircare products to meet the increasing consumer demand.
