Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working.
Workshop Question - How could your brand enhance the experience of using one of its products/services?
Trend Themes
1. Physically Cooling Hair Products - Brands are releasing hair products that contain cooling properties to enhance customer experience and boost perceived effectiveness.
2. Exfoliating Scalp Treatments - Increasing demand for on-the-go hair products is driving the need for convenient exfoliating shampoos and scalp treatments.
3. Marine-based Hair Masks - Algae is becoming a popular ingredient in hair care to provide revitalization, hydration, and conditioning.
Industry Implications
1. Personal Care - Personal care companies can develop innovative hair care products with cooling and exfoliating properties for customers looking for convenient solutions.
2. Skincare - Skincare brands can expand into the hair care sector by incorporating popular skincare ingredients like algae into hair masks.
3. Natural Beauty - Natural beauty brands can meet consumer demand for non-toxic and additive-free hair products with vegan and cruelty-free options like Briogeo's Scalp Revival Jelly Conditioner.
