Category
Fashion
Scaled Restraint
Trend cluster
Category
Ceramide
Cleanser
Ceramides are incorporated into facial cleansers to protect the skin.
3.2
Trend score
Trend
What is the Ceramide Cleanser trend?
Ceramide Cleanser: Ceramides are increasingly popular, particularly in moisturizers, for their ability to moisturize and protect the skin's barrier. Now, brands are incorporating them into facial cleansers to enhance their ability to moisturize instead of strip the skin.
Insight
The consumer insight behind the Ceramide Cleanser trend
The popularity of the skincare industry has resulted in the average consumer having a much more scientific knowledge of ingredients and product efficacy than they did in the past. Brands who leverage this knowledge and highlight target ingredients will continue to be popular in the cosmetics space.
Trend themes
Themes within the Ceramide Cleanser trend
Three behaviours holding the trend together01
Incorporation of Ceramides in Cleansers
The trend of incorporating ceramides in facial cleansers to protect the skin's barrier against harsh cleansing.
02
Clean and Vegan Skincare
The trend of increasing demand for clean, vegan and dermatologist-recommended skincare products.
03
pH-Focused Hydrating Cleansers
The trend of producing pH-balanced cleansers which restore skin's natural moisture and hydration.
Industry implications
What the Ceramide Cleanser trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The growing significance of the skincare industry calls for the development of products that cater to consumers looking for specific ingredients and functions.
For
Beauty and Cosmetics Industry
The beauty and cosmetics industry can benefit from using more natural ingredients and gentler formulas that are both effective and sustainable.
For
Sustainability Industry
The focus on using recyclable and sustainable packaging is becoming more important as consumers become increasingly eco-conscious.
Workshop question
How is your brand catering to the more informed consumer?
Trend signals
Trend signals for Ceramide Cleanser
Trend score 3.2 out of 10, from popularity 46%, activity 35%, freshness 14%.
Popularity46%
Activity35%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ceramide Cleanser trend
6 featured examples from Sep 4, 2020 to Jan 4, 2023CategoryFashion
Creamy Avocado Cleansers
The Avocado Ceramide Moisture Barrier Cleanser Works Even After Rinsing
Brands in the beauty and personal care industry can develop innovative creams and cleansers with avocado, postbiotics, and other clinically-proven ingredients to strengthen the sk…
CategoryFashion
Vegan Ceramide-Powered Face Washes
Pacifica Offers an Extra-Gentle Face Wash to Consumers
The skincare industry may shift their focus towards vegan, ceramide-based, and affordable skincare products to cater to the needs of eco-conscious, health-conscious, and price-con…
CategoryFashion
Clean Oat Milk Skincare
e.l.f. Cosmetics' Pure Skin Collection is Dermatologist-Developed
The clean beauty industry is likely to see growth as more companies, like e.l.f Cosmetics, develop and market products that adhere to non-toxic, natural ingredient standards.
CategoryFashion
Balancing Cleansing Balms
Bliss' Deep Cleansing Balm Dissolves Makeup & Restores the Skin Barrier
There is an opportunity for skincare companies to develop products that support the skin's microbiome and barrier function to improve overall skin health and prevent damage.
CategoryFashion
Hydrating Cream-to-Foam Cleansers
CeraVe's New Cleanser Blends Amino & Hyaluronic Acids
Skincare brands can explore new formulations and technologies to create innovative and effective hydrating cleansers.
CategoryFashion
Hydrating Vegan Face Serums
Pacifica's Vegan Ceramide Face Serum Comes at an Affordable Price
Develop new vegan skincare lines that cater to people with sensitive skin.
