Companies use vaudeville themes to insinuate both sex appeal and class
Implications - By using burlesque elements to brand their products, companies are able to intrigue their audience with sultry sex appeal while maintaining a touch of class. Without a doubt, the poster child for this burlesque movement is Dita Von Teese, who is the face of a variety of products including airplanes, sparkling water and nightclubs.
Trend Themes
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Burlesque Branding — Companies use burlesque elements to intrigue their audience with sultry sex appeal while maintaining a touch of class.
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Celebrity-endorsed Bottles — Celebrities are endorsing stylish water bottles and co-branding with beverage companies.
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Fashion Inspired Nail Polish — Media inspired cosmetic products are produced to act as a reflection of the current trends.
Industry Implications
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Beverages — Companies can collaborate with celebrities to endorse their products and give them a stylish touch.
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Cosmetics — Fashion-inspired cosmetic products are produced to act as a reflection of the current media trends.
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Hospitality — Burlesque themed spaces and performances can create an intimate, edgy, and rebellious user-focused experiences.
