Category
Fashion
Scaled Restraint
Trend cluster
Category
Body
Retinol
Products made for the body are infused with retinol to boost skin cell turnover.
2.6
Trend score
Trend
What is the Body Retinol trend?
Body Retinol: Brands are releasing retinol-based serums and lotions that are designed for the body, adding benefits past hydration. Boosting skin cell turnover in these areas smooths rough areas and gives the skin a more youthful appearance.
Insight
The consumer insight behind the Body Retinol trend
Now that skincare is a consistent aspect of people's skincare routines and consumers understand more about the various ingredients that they require for their specific needs, they've expanded into all areas of personal care. While taking care of skin on the face is the most common form of self-care, more people are ensuring that their bodies receive the same level of attention and care so they can maintain a consistent appearance.
Trend themes
Themes within the Body Retinol trend
Three behaviours holding the trend together01
Body Skincare
As skincare continues to expand, consumers are looking for body care products that contain active ingredients like retinol.
02
Internal Skincare
Drinkable retinol products like Dirty Lemon's +retinol are providing consumers with a new way to care for themselves from the inside out.
03
Targeted Body Treatments
Body-care products featuring active ingredients like retinol, like the Retinol Skin-Smoothing Body Treatment from Paula's Choice, are providing targeted solutions for common skin concerns.
Industry implications
What the Body Retinol trend means for industry
Where the trend changes the playbookFor
Skincare
As body care products continue to expand to address the demands of an ever-more informed consumer base, there is ample opportunity for skincare companies to innovate.
For
Wellness
The trend towards ingestible beauty products like Dirty Lemon's +retinol indicate that there is a growing interest in the intersection between beauty and wellness, offering companies opportunities to create holistic solutions.
For
Compression Apparel
Compression socks like SkinSoft by Skineez Skincarewear and targeted, arm-focused firming bodycare like The SCULPT Arm Compound represent an opportunity for companies in the compression apparel space to incorporate skincare benefits.
Workshop question
How does your brand cater to its customers more specific routines?
Trend signals
Trend signals for Body Retinol
Trend score 2.6 out of 10, from popularity 45%, activity 23%, freshness 9%.
Popularity45%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Body Retinol trend
5 featured examples from Mar 30, 2019 to Feb 3, 2021CategoryLifestyle
Skincare Compression Socks
SkinSoft by Skineez Skincarewear Hydrates and Moisturizes Skin
The compression clothing industry can benefit from introducing skin-soothing botanical ingredients to their products.
CategoryLifestyle
Retinol-Infused Beverages
Dirty Lemon Created the First-Ever Drinkable Retinol Product
The beauty industry can explore the incorporation of ingestible beauty products like Dirty Lemon's retinol-infused beverage to attract customers seeking innovative skincare soluti…
CategoryFashion
Anti-Aging Retinol Body Treatments
Paula's Choice is Enriched with Shea Butter and Vitamin C and E
The skincare industry can explore the creation of new retinol-based body treatments and other innovative products to cater to the demand for visible anti-aging results.
CategoryFashion
Arm-Focused Firming Bodycare
The SCULPT Arm Compound is Like "Invisible Shapewear for Arms"
The beauty industry can capitalize on the arm-focused bodycare trend by developing specialized products and marketing them as part of a full-body solution for skin maintenance and…
CategoryFashion
Anti-Aging Dry Body Oils
The Chemistry Brand's RETIN-OIL Shares Skincare Benefits for the Body
Cosmetics industry can tap into the trend of incorporating retinol in body care products to meet the growing demand for effective anti-aging solutions.
