Products made for the body are infused with retinol to boost skin cell turnover
Trend - Brands are releasing retinol-based serums and lotions that are designed for the body, adding benefits past hydration. Boosting skin cell turnover in these areas smooths rough areas and gives the skin a more youthful appearance.
Insight - Now that skincare is a consistent aspect of people's skincare routines and consumers understand more about the various ingredients that they require for their specific needs, they've expanded into all areas of personal care. While taking care of skin on the face is the most common form of self-care, more people are ensuring that their bodies receive the same level of attention and care so they can maintain a consistent appearance.
Insight - Now that skincare is a consistent aspect of people's skincare routines and consumers understand more about the various ingredients that they require for their specific needs, they've expanded into all areas of personal care. While taking care of skin on the face is the most common form of self-care, more people are ensuring that their bodies receive the same level of attention and care so they can maintain a consistent appearance.
Workshop Question - How does your brand cater to its customers more specific routines?
Trend Themes
1. Body Skincare - As skincare continues to expand, consumers are looking for body care products that contain active ingredients like retinol.
2. Internal Skincare - Drinkable retinol products like Dirty Lemon's +retinol are providing consumers with a new way to care for themselves from the inside out.
3. Targeted Body Treatments - Body-care products featuring active ingredients like retinol, like the Retinol Skin-Smoothing Body Treatment from Paula's Choice, are providing targeted solutions for common skin concerns.
Industry Implications
1. Skincare - As body care products continue to expand to address the demands of an ever-more informed consumer base, there is ample opportunity for skincare companies to innovate.
2. Wellness - The trend towards ingestible beauty products like Dirty Lemon's +retinol indicate that there is a growing interest in the intersection between beauty and wellness, offering companies opportunities to create holistic solutions.
3. Compression Apparel - Compression socks like SkinSoft by Skineez Skincarewear and targeted, arm-focused firming bodycare like The SCULPT Arm Compound represent an opportunity for companies in the compression apparel space to incorporate skincare benefits.
