The search for complete self-sufficiency finds its way into sports
Implications - The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society.
Trend Themes
1. Self-coaching and Team Organization Gadgets - Consumers are seeking products dedicated to self-coaching and independent team organization.
2. Technologically Savvy Score Tracking - Athletes are turning to technologically savvy options to keep score and time.
3. Embedded Sensors - Embedded sensors and digital tools are being used to guide sports performance.
Industry Implications
1. Sports Equipment Manufacturing - Companies that manufacture sports equipment and apparel need to invest in technology-enhanced products that facilitate self-coaching and advanced tracking.
2. Advertising and Marketing - Agencies that advertise and market sports-related products should invest in innovative guerrilla campaigns like Nike Spain's that bring the game to the players.
3. Fitness Centers and Gyms - Wellness centers and gyms can seize disruptive innovation opportunities by incorporating technology-enhanced equipment and tracking systems like the Evo One basketball sensors.
