Category
Lifestyle
Serial Snacking
Trend cluster
Category
Athlete
Independence
The search for complete self-sufficiency finds its way into sports.
2.2
Trend score
Trend
What is the Athlete Independence trend?
Athlete Independence: The capability of gadgetry today has created a standard for independence that has recently found its way into the world of leisure sports. Consumers who don't have the time or funds to dedicate to formally joining a sports team no longer need to worry, as products dedicated to self-coaching and independent team organization are available. This speaks to a desire for complete self-sufficiency that has become the standard in society.
Trend themes
Themes within the Athlete Independence trend
Three behaviours holding the trend together01
Self-coaching and team organization gadgets
Consumers are seeking products dedicated to self-coaching and independent team organization.
02
Technologically savvy score tracking
Athletes are turning to technologically savvy options to keep score and time.
03
Embedded sensors
Embedded sensors and digital tools are being used to guide sports performance.
Industry implications
What the Athlete Independence trend means for industry
Where the trend changes the playbookFor
Sports Equipment Manufacturing
Companies that manufacture sports equipment and apparel need to invest in technology-enhanced products that facilitate self-coaching and advanced tracking.
For
Advertising and Marketing
Agencies that advertise and market sports-related products should invest in innovative guerrilla campaigns like Nike Spain's that bring the game to the players.
For
Fitness Centers and Gyms
Wellness centers and gyms can seize disruptive innovation opportunities by incorporating technology-enhanced equipment and tracking systems like the Evo One basketball sensors.
Trend signals
Trend signals for Athlete Independence
Trend score 2.2 out of 10, from popularity 37%, activity 22%, freshness 8%.
Popularity37%
Activity22%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Athlete Independence trend
3 featured examples from May 29 to Aug 26, 2013CategoryLifestyle
Shot-Correcting Basketball Sensors
Evo One Acts Like an Electronic Coach with Whistle and All
Manufacturers in the sports equipment industry can explore opportunities to incorporate smart sensors and technology into their products to enhance player performance and training…
CategoryLifestyle
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
Brands in the sports apparel industry can explore innovative ways to showcase and promote their products.
CategoryFashion
Sports Score-Keeping Timepieces
The Scoreband is an Economical Way to Keep Score in Several Sports
Innovative sports accessories and wearables can be developed for athletes to enhance their gameplay experiences
