Category
Lifestyle
Assisted Choices
Trend cluster
Category
Athletic
Masks
Brands are launching masks for athletes to wear while exercising or playing sports.
5.4
Trend score
Trend
What is the Athletic Masks trend?
Athletic Masks: In the wake of the COVID-19 pandemic, wearing masks while in public has become the new social norm, and brands are launching curated masks to be worn while exercising or playing sports. These masks feature specific qualifications that will address the need to offer both protection and performance.
Insight
The consumer insight behind the Athletic Masks trend
Amid COVID-19, consumers want to get back to their regular activities as soon as possible and will likely resume these activities before a vaccine is available to the public. The post-pandemic world will likely look different, with new social norms being implemented that consumers aren't yet accustomed to. This demographic is turning to brands to provide curated offerings that allow them to resume pre-pandemic activities safely.
Trend themes
Themes within the Athletic Masks trend
Three behaviours holding the trend together01
Athletic Mask Technology
As consumers continue to prioritize health and wellness during the pandemic, there is an opportunity for brands to innovate athletic masks that provide both protection and performance for various sports and workout activities.
02
Advanced Air Filtration
Technological advancements in air filtration materials have resulted in high-performance masks that capture a minimum of 95% of particles during daily activities- a trend that can be applied to various industries to promote health safety.
03
Respiratory Training Technology
The development of respiratory training masks presents opportunities in the fitness industry as consumers seek to improve breathing during physical activities by building respiratory muscles.
Industry implications
What the Athletic Masks trend means for industry
Where the trend changes the playbookFor
Athletic Equipment Industry
With demand for athletic masks increasing due to COVID-19 concerns, manufacturers within the athletic equipment industry can focus on developing performance-based masks that cater to the needs of athletes.
For
Health Care Industry
The development of advanced air filtration masks can immensely benefit the healthcare industry for personal protection of medical professionals and to prevent airborne diseases.
For
Fitness Industry
Respiratory training masks present an innovation opportunity for the fitness industry to offer advanced training masks that improve respiratory function and enhance sporting performance.
Workshop question
How can your brand cater its products/services to protect niche markets?
Trend signals
Trend signals for Athletic Masks
Trend score 5.4 out of 10, from popularity 90%, activity 64%, freshness 9%.
Popularity90%
Activity64%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Athletic Masks trend
4 featured examples from Jan 17, 2018 to May 27, 2020CategoryLifestyle
Protective Athletic Masks
Reebok's Face Mask Concepts Imagine Post-Pandemic Fitness
Opportunity for sports equipment manufacturers to develop and produce high-performance athletic masks.
CategoryLifestyle
Five-Layer Filtration Face Masks
The Tekto Gear 'Takta' Face Mask Filters 95% of Particles
Disruptive innovation opportunity: Develop and manufacture high-quality personal protective equipment (PPE) products with advanced filtration technologies to improve safety in hea…
CategoryLifestyle
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
Athletic gear manufacturers could explore integrating the innovative Flexweave material into their products to create more lightweight, breathable, yet durable gear.
CategoryLifestyle
Sports-Specific Face Masks
The TrainingMask Helps Endurance Athletes Improve Their Performance
The TrainingMask showcases the potential for disruptive innovation in the fitness equipment industry by incorporating respiratory muscle training.
