Category
Fashion
Scaled Restraint
Trend cluster
Category
Aloe
Hair
Aloe vera is used as a primary ingredient in hair care products.
4.2
Trend score
Trend
What is the Aloe Hair trend?
Aloe Hair: Aloe vera, long used as a natural DIY skin and hair treatment, is now being incorporated into brands' hair care products. These products range from shampoo bars to scalp-soothing hair care collections.
Insight
The consumer insight behind the Aloe Hair trend
Natural ingredients do well in the self-care space because customers, particularly those looking for effective but accessible ingredient lists, are more likely to trust ingredients they already know. Brands that incorporate natural ingredients are therefore more trustworthy to these consumers.
Trend themes
Themes within the Aloe Hair trend
Three behaviours holding the trend together01
Natural Ingredients
Natural ingredients are increasingly popular in the self-care industry, providing an opportunity for businesses to offer natural and effective ingredients in their products.
02
Sustainability
Sustainability is becoming a priority in the hair care industry, creating a demand for eco-friendly and biodegradable products.
03
Scalp Care
Scalp care is emerging as an important category in the hair care industry with an emphasis on gentle and soothing ingredients to combat dryness and irritation.
Industry implications
What the Aloe Hair trend means for industry
Where the trend changes the playbookFor
Beauty
With a growing demand for natural and eco-friendly ingredients, there is a need for businesses to invest in sustainable packaging and products that cater to the conscious consumer.
For
Personal Care
Businesses that develop products featuring soothing and gentle ingredients that target common scalp problems have an opportunity to tap into the growing personal care industry's market share.
For
Sustainability
With the increased emphasis on sustainable ingredients and packaging, businesses can explore sustainable manufacturing, distribution, and operations processes to cater to consumer demand.
Workshop question
How could your brand establish trust between itself and its customers?
Trend signals
Trend signals for Aloe Hair
Trend score 4.2 out of 10, from popularity 60%, activity 56%, freshness 10%.
Popularity60%
Activity56%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aloe Hair trend
4 featured examples from Oct 27, 2020 to Jul 28, 2021CategoryFashion
Vegan Aloe Vera Brow Gels
Tinty Has Launched its All-Natural Vegan Eyebrow Gel
Tinty's innovative use of aloe vera and castor oil-based vegan ingredients could inspire greater adoption of sustainable, non-toxic ingredients in the beauty industry.
CategoryFashion
Biodegradable Shampoo Bars
Whole Blends Shampoo Bars are Formulated with Less Water & Zero Plastic
The personal care industry can benefit from the development of sustainable, plant-based, and solid formulations in response to increasing demand for eco-friendly options.
CategoryFashion
Hydrating Curl-Specific Haircare
Girl + Hair's Refresh+ Serum is Infused with Nourishing Biotin
Companies in the personal care products industry can capitalize on the growing demand for curl-specific and natural haircare products by developing innovative and high-quality for…
CategoryFashion
Soothing Scalp Care Systems
The Nioxin Scalp Relief System Calms Irritation with Aloe & Glycerin
The hair care industry can benefit from exploring and incorporating scalp care products to meet the growing consumer demand for holistic hair care options.
