Alcoholic or imitation alcohol drinks are infused with algae
Trend - Cocktails, beers and imitation alcohol spirits are now being infused with algae. Forms of algae like spirulina help add natural colors to beverages, while boosting the nutritional profiles of these drinks.
Insight - Mainstream diet culture is slowly changing to allow for indulgence--focusing less on losing weight and more on living a healthy, balanced lifestyle. This shift in consumers' mindsets has allowed health-conscious people to be more flexible in their diets, particularly when indulgent foods and beverages come with added nutritional benefits.
Insight - Mainstream diet culture is slowly changing to allow for indulgence--focusing less on losing weight and more on living a healthy, balanced lifestyle. This shift in consumers' mindsets has allowed health-conscious people to be more flexible in their diets, particularly when indulgent foods and beverages come with added nutritional benefits.
Workshop Question - How is your brand prioritizing balance for its customers?
