Category
Lifestyle
Festive Fusions
Trend cluster
Category
Algae
Beverages
Alcoholic or imitation alcohol drinks are infused with algae.
4.9
Trend score
Trend
What is the Algae Beverages trend?
Algae Beverages: Cocktails, beers and imitation alcohol spirits are now being infused with algae. Forms of algae like spirulina help add natural colors to beverages, while boosting the nutritional profiles of these drinks.
Insight
The consumer insight behind the Algae Beverages trend
Mainstream diet culture is slowly changing to allow for indulgence--focusing less on losing weight and more on living a healthy, balanced lifestyle. This shift in consumers' mindsets has allowed health-conscious people to be more flexible in their diets, particularly when indulgent foods and beverages come with added nutritional benefits.
Workshop question
How is your brand prioritizing balance for its customers?
Trend signals
Trend signals for Algae Beverages
Trend score 4.9 out of 10, from popularity 68%, activity 61%, freshness 19%.
Popularity68%
Activity61%
Freshness19%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Algae Beverages trend
7 featured examples from Jul 8, 2021 to Nov 1, 2023CategoryLifestyle
Next-Gen Wellness Drinks
MTE Replaces Excessive Caffeine with Adaptogens, Superfoods & Nootropics
The beverage industry can explore the use of adaptogens, nootropics and superfoods in developing new products that cater to the rising demand for functional beverages.
CategoryEco
Carbon-Negative Algae Sodas
Ful is a Dutch Soda Brand Offering Blue Algae-Based Beverages
Beverage manufacturers can explore the use of carbon-negative ingredients and manufacturing processes to reduce their carbon footprint.
CategoryLifestyle
Nutritious Sea Moss Beverages
MOSS' Sea Moss Drinks are Packed with Beneficial Minerals
The rise in demand for algae-infused beverages opens up opportunities for companies to develop and market innovative and nutritious drink options.
CategoryLifestyle
Algae-Tinted Blue Beers
This French Craft Beer's Novel Color Comes From a Spirulina Ingredient
Craft brewers can use algae and other unique ingredients to create novel beverages that appeal to adventurous consumers.
CategoryLifestyle
Naturally Blue Bubbly Beverages
FULwater is Powered by Colorful, Nutrient-Dense Spirulina
Companies can expand their product offerings and appeal to health-conscious consumers.
CategoryLifestyle
Algae-Infused Wellness Juices
REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin
Brands can capitalize on the growing consumer interest in functional beverages by creating innovative new products with unique and beneficial ingredients.
CategoryLifestyle
Microalgae Brewing Projects
Young Henrys is Developing a More Sustainable Way to Brew Beer
Breweries can explore microalgae-based carbon reduction and internal CO2 catchment systems to reduce carbon emissions and create a more sustainable brewing process.
