Skincare brands formulate sunscreens for people with acne-prone skin
Trend - Since sunscreens tend to be the heaviest skincare product that consumers apply, they can cause blemishes in people who have acne-prone skin. Now, more brands are formulating sunscreens that don't clog pores and feature ingredients that help prevent acne.
Insight - The skincare industry in North America continues to innovate and create sophisticated formulas to treat the various skin concerns that consumers have. The popularity of the industry comes from consumers' growing desire to treat skin concerns and prioritize prevention, rather than simply covering up imperfections with makeup.
Insight - The skincare industry in North America continues to innovate and create sophisticated formulas to treat the various skin concerns that consumers have. The popularity of the industry comes from consumers' growing desire to treat skin concerns and prioritize prevention, rather than simply covering up imperfections with makeup.
Workshop Question - How could your brand cater to its customers' more specific needs?
Trend Themes
1. Acne-safe Sunscreen - More brands are formulating sunscreens that don't clog pores and feature ingredients that help prevent acne.
2. Microbiome Skincare Collections - There is an increasing demand for sophisticated formulas to treat skin concerns, which emphasizes prevention rather than simply covering up imperfections with makeup.
3. Dermatologist-approved Skincare - Consumers are looking for quality skincare products without the hassle of visiting a doctor or going through telemedicine.
Industry Implications
1. Beauty and Skincare - The skincare industry continues to innovate and create sophisticated formulas to treat the various skin concerns that consumers have.
2. Health and Wellness - There is a growing demand for products designed to promote wellness and prevent health issues.
3. E-commerce - Online marketplaces offer consumers a convenient way to purchase skincare and other health products from the comfort of their homes.
